Under the patronage of the Heir Apparent HH Sheikh Tamim bin Hamad Al Thani, Qatar’s General Electricity and Water Corporation, Kahramaa, launched the National Campaign for Conservation and Efficient Use of Water and Electricity, entitled Tarsheed, under the slogan “Keep Qatar Pulsing. Consume Wisely.”
A ceremony to launch the initiative was hosted at Katara by Dr Mohammed Saleh Al Sada, the Minister of Industry and Energy, and H.E. Eng. Essa bin Hilal Al-Kuwari, the president of Kahramaa, and was attended by several ministers and prominent business leaders, as well as specialists working in the water and electricity sector, representatives from various organisations and the media.
The ceremony opened with a speech by Dr Saleh Al Sada: “The Heir Apparent, HH Sheikh Tamim bin Hamad Al Thani, is deeply invested in ensuring that this national campaign is given the full support of the people of Qatar because of its importance to the nation’s future. Efficient use of water and electricity is everyone’s responsibility. With Tarsheed, we all have the opportunity to work together and make a real contribution to realising the goals and ambitions of the Qatar National Vision 2030.”
As the national water and electricity provider, Kahramaa plays an indispensible role in Qatar’s development, working in accordance with the aims of Qatar National Vision 2030.
With the generous support of the Heir Apparent, Tarsheed has been launched by Kahramaa to increase the culture of conservation of Qatar’s vital resources. A national campaign aimed at all segments of Qatari society, Tarsheed aims to improve the efficiency of water and electricity usage at all social levels and encourage positive dialogue about how wasteful practices can be diminished.
“Preserving the country’s resources is the responsibility of every member of our society, and we all need to coordinate our efforts at every level, from business and government to educational institutions, the media, and ultimately individuals, to ensure that this campaign achieves its goals,” said Dr Mohammed Saleh Al Sada, Qatar’s industry and energy minister.
He added, “I am confident that all citizens and residents will do their part to contribute to this vital initiative, which will make a significant difference in achieving the aims of Qatar’s National Vision 2030.Tarsheed forms part of Qatar’s broader goal of developing a modern nation, in line with the vision of HH Sheikh Hamad bin Khalifa Al Thani and the Heir Apparent HH Sheikh Tamim bin Hamad Al Thani.”
“As a nation, we are all striving to achieve a high standard of living for ourselves, but also for our children and for their children. To realise this dream, we must come together and eliminate the bad habits that waste our essential resources and appreciate the blessings we have been given as a country. Tarsheed is a strategic initiative on behalf of the State of Qatar to formalise our national responsibility to protect the resources we have. But as consumers, we all carry this responsibility. Over the course of the past decade, Qatar’s population has more than doubled, which has vastly increased the demand for water and electricity. Our government prioritises water and electricity as an essential strategic element to support the continuous growth and development of Qatar,” Dr Mohammed Saleh Al Sada stated.
Under the auspices of the Heir Apparent HH Sheikh Tamim bin Hamad Al Thani, Tarsheed will work towards fulfilling the goals and ambitions of the National Vision by reducing individual waste of resources. This in turn will relieve the pressure on Kahramaa, particularly at the peak of summer when demand is at its highest.
“Kahramaa cares about Qatar and the future of its people. With Tarsheed, we aim to develop the spirit of personal accountability in the use of water and electricity, to eliminate waste and to increase environmental awareness in Qatar,” said H.E. Eng. Essa bin Hilal Al-Kuwari, president of Kahramaa.
“Tarsheed is a five-year campaign that will include a combination of advertising campaigns, awareness programmes, direct activities and outdoor initiatives. We will coordinate with several cultural and governmental organisations and the public to generate a meaningful response and reduce unnecessary pressure on Kahramaa’s networks.”
Eng. Al-Kuwari continued, “Kahramaa’s mandate is to provide water and electricity of the highest quality that meets the most exacting international standards for health, safety and the environment. Our goal is to provide utilities that enhance the way of life and business environment in the country. We are guided by the principles of transparency and integrity as enshrined in the Qatar National Vision 2030, which oversees the nation’s progression under the wise leadership of HH Sheikh Hamad bin Khalifa Al Thani and the Heir Apparent Sheikh Tamim bin Hamad Al Thani.”
Tarsheed will look to connect with opinion leaders and community organisers to spread the word and extend participation as broadly as possible. Kahramaa is appealing to all Qatar’s residents to take an active role in the campaign, calling for cooperation and adherence to the water and electricity bylaws to ensure Tarsheed’s success and the realisation of Qatar’s National Vision. Tarsheed presents a significant opportunity for organisations and individuals to join a popular effort to protect the nation’s resources and examine their personal behaviour in water and electricity consumption.
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