With the Launch of the new Spring/Summer 2012 collection, Gap is embracing colour in every shade, shape and form.
Tops, bottoms and accessories are brought to life in a wide range of luscious colours that instantly brighten your wardrobe. It’s colour shown off in a sophisticated way – whether it’s contrasting or tone-on-tone, mixed, matched or striped, color has been elevated in a singularly Gap way.
Reflecting a strong, optimistic point of view, Gap’s new global marketing campaign celebrates the vibrancy of its spring product while expressing some of the many interpretations of what it means to “Be Bright” in the modern world —from how a person approaches life and expresses their individuality, to how color can evoke a mood or shape an outlook. Launching with its Spring 2012 collection, which is rooted in colored denim and khakis, this is the first creative expression of “Be Bright”
“Be Bright speaks to what has always been the heart and soul of Gap—casual American style that’s relevant for today and rooted in optimism,” said Seth Farbman, Gap’s Global Chief Marketing Officer. “We’ve been infusing a new energy and confidence into our product and how we express who we are to our customer. It started with our 1969 jeans and premium black pants and continues this spring with our colored denim and khakis.”
The women’s collection bursts with color in variety of brightly hued jeans and khakis, including the Always Skinny Cropped Jean in fuchsia, surf pipe, lilac and rose and the Broken-In Straight Khakis in hot coral, active blue, dried fig, greenway and blue sky.
At the core of the collection, lies the t-shirt, the original American sportswear piece, in every possible interpretation, the foundation of a complete Summer wardrobe.
The classic tee is offered in a spectrum of colours; the fluid ease of an oversized shape; the modernity of contrast colour blocking; the classicism of Breton stripes in a host of colours; the graphic punctuation of chevrons.
The new tee dress, in easy to wear floor length jersey; the tank dress and playsuits all work in perfect harmony to create a line that is fresh, chic and incredibly comfortable.
Gap’s colored bottoms pair with striped tops and knits, like the Perfect Oxford Shirt, Gingham Shirt, Striped Dolman Sleeve Tee and the Striped Crewneck Sweater. Dresses take shape in versatile weekday-to-weekend styles, like the Chambray Bib Shirt Dress and the Denim Shirt Dress, and swimwear ranges from printed florals to graphic stripes in bold colours such as coral, emerald and blue. Accessories complete the look and include printed scarves, beaded sandals, oxford shoes and totes in color-blocked canvas and citrus-hued leather.
The men’s collection also incorporates color into jeans and khakis with the Slim Fit Jeans in French blue and red and the Denim-Washed Garment Dye Khakis in deep cobalt, cedar green, red rose and vintage wine.
Men will also find color-infused tops, sweaters, and outerwear that can be easily layered to create perfect springtime looks. The boyfriend khaki denim roll short come in a bold palette of lemon drop, leaf green and surf blue. Trendy accessories for men include coloured leather flip-flops.
The Solid V-Neck Tee and the Solid Crewneck Tee come in a wide range of colors like bright orange, coral, blue rapid, deep hydrangea and green, and the Striped T comes in Moroccan blue and grape vine.
Little ones can be bright this spring with a vibrantly-hued collection for girls and boys alike. For girls, super soft Colorpop Skinnies come in colors like calypso, purple muse and ballerina blue, and pair with matching chunky knit sweaters, sequined hoodies, striped tees, ballet flats and glittery belts.
In a spin on the preppy menswear trend, the boys Straight Chino comes in colors like peninsula blue, crisp green and coral coast, and pair with gingham shirts, graphic tees and rugby striped polos.
So ‘Be Bright’ and come celebrate the Fun and cheerful spirit of GAP this season !
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