Aujan Industries yesterday unveiled the new bottle design of its hugely popular Barbican range of malt beverages. The new packaging, which will apply to all products in the Barbican range, has been launched with a multi-million riyal media campaign on TV, Outdoor, In-Store and mainly Digital featuring an augmented reality Facebook app.
The new Barbican packaging supports the brand’s premium positioning and includes a stockier bottle with an embossed emblem, making it better to hold when consuming the beverage. Barbican’s brand identity has also been updated, with a predominantly white and blue logo in a sharp and curvy design on a transparent label making way for a stylish look of the new bottle. Aujan Industries worked on the packaging redesign with leading French design company, ILUO.
The unveiling of the packaging follows a two-week long teaser campaign across a variety of media platforms which provided brief glimpses of the new bottle. The campaign also features an augmented reality application which enables fans of Barbican to experience the new bottle in 3D before it is made available in the market. Also, fans can take a picture of themselves with the new Barbican bottle and upload it on their Facebook page.
“Malt beverage is one of the fastest growing beverage categories in the region today and Barbican holds a leading position in almost all the markets where it is sold,” said Philip Hobeika, Barbican Marketing Manager, Aujan Industries. “From the new bottle shape to the embossing on the shoulder of the bottle through to the new brand identity, the changes to the Barbican packaging will further enhance the experience of consuming this premium malt beverage, and help us to continue growing the brand across the Middle East and beyond.”
Launched in 1982 in the Middle East, Barbican is available in eight flavours: Regular, Apple, Lemon, Peach, Pineapple, Pomegranate, Raspberry and Strawberry.
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