MEC turns 10! Focus on active digital engagement

MEC MENA, www.mecglobal.com, the leading media specialist firm, which celebrates its tenth anniversary today, will build on its culture of active engagement with clients, media and consumers, through a renewed focus on the digital landscape.

A WPP company and part of the MENACOM Group, the region’s leading communications network, MEC MENA is a pioneering independent media agency with an extensive client portfolio that spans all business sectors.

Joseph Ghossoub, Chairman and CEO of the MENACOM Group, said: “Over the past decade, MEC MENA has set benchmarks in the industry through its sustained thought-leadership. The success of MEC MENA is in its ability to understand the requirements of clients, media and consumers proactively and engage with them effectively. This will continue to be our growth approach as we move into the next decade, with a focus on adding more value to our clients and partners.”

Mohan Nambiar

Mohan Nambiar, Chief Executive Officer of MEC MENA, said: “The past ten years have been extremely rewarding for MEC, as we focused on building long-term partnerships with clients and creating robust media platforms for customer engagement for their brands, both on-line and off-line. In our journey forward, we will continue to strengthen our active engagement with clients, media and consumers. We thank our valued clients for their support and trust in our competencies.”

He added: “We see our next decade of growth as even more exciting, as we emphasise on the digital media landscape, which is today redefining the communications and marketing industry. We are exploring all possible avenues in the digital space through innovative approaches, which will generate more value for our clients, while strengthening their engagement with consumers.”

MEC was created in 2002 from the first ever merger in WPP’s history of two of the industry’s most innovative independent businesses: The Media Edge and CIA. A founding partner of GroupM in 2003, MEC pioneered the concept of group trading and GroupM remains a unique and ground-breaking concept in the industry.

In 2005, MEC claimed the active engagement space before anyone dared to put their name to it and stole a march over their peers. Seven years on, some major agencies are only now realising how important this central idea is in today’s digital age.

In 2007, MEC MENA launched its digital specialist unit MEC Interaction in the region.  In 2008 MEC launched the region’s only specialised TV Planning division and launched MEC Access, a unit specialising in Sports, Sponsorship and Cause marketing services.

In 2010, the agency led the way again by integrating their specialist Analytics and Insight groups. The move was critical in being able to address the future needs of their clients; giving them even bigger and better cross-over opportunities, by better understanding the effects of digital and traditional media in the purchase pathway. That same year the game changing ‘action leadership’ Are you in control enough to let go? was published and shared with over 200 clients around the world – providing a roadmap for their (and MEC’s) media future.

MEC is also an industry leader in exploring digital platforms. The path-breaking MEC Interaction Academy, its digital acceleration programme, is now being rolled out across the company’s operations in Asia, North and South America. MEC MENA, headquartered in The Gateway Building in Dubai Media City, has over 220 employees covering 17 countries, and several specialist divisions including MEC Interaction, MEC Access and Analytics and Insight.

Charles Courtier, Global CEO said: “In the past ten years we have more than doubled in size and we were named RECMA’s fastest growing network of the decade. We constantly challenge ourselves to accelerate change. Keeping pace with today’s communications landscape continues to occupy most of our waking hours. Our ability to provide strategic leadership to our clients in this environment is the key to our future.

“It’s been an exceptional ten years. The ‘challenger’ in us is alive and well. But at MEC, we’ve always had the confidence and commitment to push through change on a global scale where it benefits out clients and our people. We look forward to the next ten years with relish and excitement.”

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