AlMuftah Group – one of the country’s most diverse and successful multi-service groups – has announced the Grand Opening of its Anytime Fitness health club in Doha suburb Al Wakrah.
Anytime Fitness is the world’s largest and fastest-growing 24-hour fitness franchise and this franchise operation is expanding into the burgeoning wellness market in the Middle East through AlMuftah Group making its regional debut here in Qatar.
The Al Wakrah club – which is a men-only facility – is the first of many Anytime Fitness clubs planned for this country, and its doors are now open following a Grand Opening ceremony which took place on the night of Sunday, May 20. The Grand Opening event also heralded the availability of special joining offers for new and existing members, offers that remain available for a limited period.
Present at the debut of the Al Wakrah club were Mr John Kersh, Vice President of Anytime Fitness’ International Development, and from AlMuftah Group Mr. Ibrahim Abdulrahman Al Muftah, Managing Director, Mr. Khalid Abdulrahman Al Muftah, Finance Director and Mr Ali Abdulrahman Al Muftah, Board Member of AlMuftah Group and Director of Anytime Fitness in Qatar.
Mr Ali Al Muftah commented, “The Anytime Fitness model is convenient – we are open 24 hours a day, seven days a week – and one that makes it easy for members to stay committed to their fitness goals. Whenever you want to work out, we are here for you.”
“Anytime Fitness clubs are pared down to the essentials needed for a great workout. Where we don’t cut corners is in our personal service and commitment to our members. We are understandably delighted to have opened our first Anytime Fitness facility here in Al Wakrah, a community of which we hope to become an active part. AlMuftah Group has signed an Area Development Agreement with Anytime Fitness for the opening of five facilities in Qatar in the first instance, with the Al Wakrah club the first of these.”
Mr John Kersh added, “Anytime Fitness is pleased to have a presence in Qatar. We’re confident that we have made the right choice in partnering with AlMuftah Group for the brand’s introduction to this country as AlMuftah is a prestigious, successful, local concern with extensive knowledge and understanding of its domestic market.
“Qatar is a ‘happening’ country and we’re happy to be here. We anticipate a long and mutually beneficial relationship with AlMuftah Group through the Anytime Fitness brand.”
At Anytime Fitness, members can work out any time of the day or night, every day of the year. They use a security-access key to enter the club, even when it is not staffed. Once inside, members have full use of state-of-the-art strength training and cardiovascular equipment. Anytime Fitness also offers membership reciprocity among its clubs, which allows members to use any of the 2000+ clubs currently open all over the world. The layout of each club is designed for quick and effective exercise. The equipment options at Anytime Fitness include circuit and cross-training machines, free weights, stationary bicycles, and treadmills.
“Anytime Fitness will revolutionise the wellness industry in Qatar. This is a lofty claim, but one that we’re confident in achieving because there isn’t anything else similar to it here,” added Mr Ali Al Muftah.
Anytime Fitness was recently ranked 11th on Entrepreneur Magazine’s prestigious ‘Franchise 500’ list – the highest-placed organisation in the fitness club franchise category.
Club tours and membership information are available at the club, by calling 44111999, or by visiting www.anytimefitnessarabia.com.
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