‘Be Bright’ this summer with Gap!

With onset of summer, now is the time to hit the beach, laze by the pool and pack your summer essentials. So while you grab your shades, flip-flops, plenty of sunscreen and  catch-up with your beach buddies, don’t forget to visit the Gap store in Qatar to freshen up your summer wardrobe.

Gaps’s new summer collection is marked by a burst of bold color in every shade, shape and form bringing alive the ‘Be Bright’ theme that can be seen across all categories for women, men, baby and kids.

At the core of the Tee Party collection is the t-shirt, the original American sportswear piece, forming the foundation of a complete summer wardrobe. The classic tee comes in a spectrum of colors offering the fluid ease of an oversized shape; the modernity of contrast colour blocking; the classicism of Breton stripes and the graphic punctuation of chevrons. Another extension of the classic tee is the new tee dress, an easy to wear floor length jersey. The collection also comprises of playsuits and cover ups, the perfect comfort wear for summer.

Also for grabs is an assortment of chic accessories that include bold colored paisley printed bandanas, slouchy bags and beaded sandals. The print theme continues in striking florals in the swim collection and comes in bold colours such as coral, emerald and blue. Add paisley cotton voile beach cover ups and stripe espadrilles along with sunhats and bright coloured aviator sunglasses for the perfect beach wardrobe.

The boyfriend denim roll short in a bold palette – lemon drop, leaf green and surf blue is also key to the collection. The boyfriend khaki slouchy shorts in a softer sun-bleached spectrum of lilac, pale yellow, soft green and pale blue are a must have. Broken in Straight Roll up bottom is also big for women. Men’s cotton linen cargo shorts in mustardy hues worn with super-lightweight bright windbreakers or printed stripe tees is the new look from Gap for this season. There is also an option to pick from Garment dyed Polo’s and Garment dyed skinny washed khakis.

The kids collection is equally exciting and bursting with colour. The ‘Tulum’ concept for boys and toddlers draws inspiration from an ecological kids camp in Mexico with focus on textures, vegetable dyes, bright plaid shorts, printed chinos and pique fashion polos bringing alive the relaxed, playful and fun spirit of the brand. The same theme extends to girls with a burst of energy and a multi-colour palette. Key silhouettes include gypsy tops, ruffles, crochet trims, decorative smocking and coloured denim.

For girls and toddlers, another prominent theme is ‘Butterfly Canyon’ that offers a warm palette of pretty pinks, berrys and plums grounded in a neutral with a light olive and petrol grey including a bit of metallic shine. The focal point of this collection is butterfly print, feathers, knit stripe and madras plaids mixed in cotton/linen blends, cheesecloth, jersey and textured wovens.

And for the fresh and beautiful look for young girls, you can’t go wrong with the irresistible ‘Mykonos’ collection offering a burst of white and indigo with a touch of delicate embroideries, eyelet, shine and embellishments.     

Little fashionistas heading for the beach can also find their favorite summer must-haves at the ‘swim shop’ themed ‘Cozumel’, an exciting destination for fun and fashionable accessories, swim wear cover-ups, knit and woven dresses.   

‘Beach Samba’ is another fun and happy palette with all summer key pieces, inspired by the seventies  that include bold rugby stripe bodysuits, woven shorts, knit polos, denim and colour-blocked knits for infant boys and woven rompers, floppy sunhats, hot pants, graphic bodysuits, fine cardigans and fashion denim pieces for little girls.

For girls and boys alike, ‘Grace Bay’ is the nautical theme inspired by the acqua tones of the ocean set against the shades of neutral sand. For girls, the added pops of bright fuschia are grounded in white.  Set in the old colonial setting, lazy days at the beach, swimming in the warmest sun kissed ocean and dressing for dinner to watch the sun set for the end of the perfect day defines the mood of this collection. Key pieces include bold ginghams, linen patchwork, fun graphics and pique for boys and summer dresses, smocked silk sun tops, straw hats, oversized printed dress, pin tuck dresses, woven tops, fashion kaftans and island inspired graphics for girls.     

So while you get ready to pack for the summer travel season, don’t forget to visit one of Gap stores in Qatar!

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