Qatar National Cancer Society introduces rebranded identity as “Qatar Cancer Society”

The Qatar National Cancer Society today announced its new brand identity to be “Qatar Cancer Society.” The society also announced its vision and strategy to support the fight against cancer worldwide. The new strategy was uncovered today alongside the new brand identity during a press conference in the Qatari capital, Doha.

QCS will collaborate with GlaxoSmithKline (GSK), a leading pharmaceutical company, to work on initiatives aimed at reducing the risk of cancer worldwide. This collaboration symbolizes the organization’s new global outlook and international outreach.

Speaking at the unveiling, H.E. Sheikh Dr. Khalid Bin Jabor Al Thani, Chairman of the Qatar Cancer Society, said: “Today marks a milestone for the State of Qatar, as the Qatar Cancer Society cooperates with international organizations and corporations to fight cancer at a global level.”

QCS, in association with GSK, is launching an awareness campaign, about cervical cancer targeting all females aged 10 and above. The new campaign aims at educating school children and the general public at large around measures to be undertaken to prevent this form of cancer. Globally, cervical cancer is the third most common cancer and the third leading cause of cancer deaths in women.

Symbolizing harmony, strength, freedom and magnificence, the new QCS logo takes the shape of a butterfly, a figure that represents life in its most beautiful form. QCS debuts a new strategy to accurately represent what it has become; an organization focusing on dedicated initiatives to battle cancer at local, regional and global levels.

The Society stated that the paradigm of the new strategy includes devoted scientific research to explore the innovative advancements in the cancer arena, increasing the public awareness on causes, prevention, early detection, treatment and survival methods associated with the disease.