Sony, the leading consumer electronics brand, today announced the launch of its new BRAVIA® television line-up comprising two distinct series – the flagship HX series and the mid-level EX series.
Each new model delivers best picture quality and offers a range of features to give consumers flexibility in choosing the right entertainment solution. The new Bravia TV line-up is available at all Fifty One East’s outlets located in Lagoona Mall, Al Maha Centre, and City Center Doha Mall in addition to all Virgin Megastores.
The latest range of BRAVIA TVs features an improved picture enhancement technology, X-Reality PRO, so that it enhances lower quality signals, taking them closer to HD quality, as well as making 2D and 3D images clearer. There are now more channels, apps and connectivity options in the online TVs. And all of this is packed to look more stylish with newly designed stands and screens.
The Line up:
Sony’s HX855 series carries forward Sony’s distinctive Monolithic design incorporating Gorilla® Glass by Corning®, making the screen material thinner, lighter and stronger. Complete with X-Reality PRO and Motionflow XR 800, the HX855 is a fully Internet-connected television with built-in 3D, delivering a premium viewing experience. Furthermore, the stylish design makes the TV a valued addition to home décor.
Consumers wishing to step into internet-connectivity and Edge LED backlighting will not lose out on picture quality with Sony’s out-of-the-box Wi-Fi-ready EX650 series. The EX series uses Motionflow XR 200 processing, delivering superior Full HD 1080p resolution, and integrates the Clear Resolution Enhancer to provide vivid, clear and life-like picture.
Innovations in Picture Quality:
The new BRAVIA models offer many of the signature Sony technologies and features, along with new enhancements and additional innovations. Select models incorporate Dynamic Edge LED with local dimming that deliver brilliant Full HD (1080p) picture with increased brightness and outstanding contrast, particularly in superior deep blacks. Sony’s exclusive OptiContrast panel elevates the picture to the front surface of the TV and creates a dark background for rich, vibrant, high contrast pictures even in well-lit rooms.
Picture quality is further enhanced with Sony’s X-Reality PRO and X-Reality digital video processors. The dual-chip X-Reality PRO optical engine optimises video sources by utilising a vast database of signal patterns and comparing incoming signals with ideal scenes to display unprecedented detail and astonishingly vibrant colours. The single-chip X-Reality engine separates incoming video into its constituent parts of outline, texture and colour/contrast, and then applies image enhancements to deliver outstanding picture. Additionally, Sony’s newest version of Motionflow XR technology reduces blur caused by quick camera movements, enhancing sharpness and creating a smoother viewing experience for fast-paced sports and movie programming, as well as gaming.
Connected to a World of Streaming Entertainment:
From the Sony Entertainment Network portal, consumers will find a variety of applications for online entertainment and information such as news, weather, games, and videos from YouTube™ as well as access to social network.
The new HX & EX series is also embedded with Skype™. Once connected to the Sony camera and microphone (model CMU-BR100, sold separately), users can enjoy free widescreen Skype-to-Skype video calls with friends and family from the comfort of their living rooms. Users can also make voice calls while simultaneously watching TV.
The DNLA-certified and Wireless LAN built-in HX models easily connect to and share content from mobile devices and computers, as well as allow consumers a wide variety of control options via Sony’s Media Remote and Remote Keyboard apps. Viewers can ‘throw’ a browsed website from a smartphone to the BRAVIA for easier viewing. The application allows control of the web cursor with one thumb, tapping for selecting links, and pinching in and out to enlarge or shrink the viewable areas. The apps, available for download from both the Android Market and Apple App Store, also function as a full remote control with keyboard, allowing easy online content search and playback.
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