RasGas Company Limited (RasGas) today announced a novel approach to its TV commercial campaign which will launch in the holy month of Ramadan.
In a series of three animated advertisements, the company’s first ever cartoon commercials use colour, wit and humour to feature a traditional Qatari family who makes simple but smart choices in their daily lives to eat healthier and have more balanced diets.
With each commercial the RasGas Family encourages people to include fruits, vegetables and natural drinks in their daily diet. Scientifically proven facts are subtly and simply woven into the campaign to inform viewers about the nutritional benefits of making healthy choices. The advertisements will air on Qatar TV at different times during the day throughout the entire month of Ramadan.
“Ramadan is a month of social gatherings, charity and reflection. As the holy month approaches, RasGas is keen to show its support for the community and cajole people into taking simple steps towards healthier lifestyles. These advertisements serve to remind people that small choices in every day life can make a big impact on their health,” said Abdulla Hashim, Manager of RasGas’ Public Affairs Department.
As part of RasGas’ Corporate Social Responsibility (CSR), the Company has dedicated 2012 as its Year of Health. Throughout the year the CSR programme has developed and implemented initiatives aimed at raising awareness on the importance of leading a healthy lifestyle through regular activity and making sound nutrition choices both with its employees and the local community.
Hashim added, “RasGas’ CSR programme has been very active this year with our Year of Health campaign and I believe these advertisements reaffirm our commitment to the well-being of the community. Presenting the RasGas Family as cartoon characters gives the added charm needed to appeal to and connect with an audience of all ages.”
All three advertisements begin with an invitation: ‘What do you do for your health?’, hoping that the question would grab people’s attention and they would look at their own family and friends and encourage them to take active steps towards improving their diet and health. The advertisements can also be viewed on the RasGas website www.rasgas.com.
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