QF students consult for Pearl-Qatar

United Development Company (UDC) recently sponsored a consultancy project by Qatar Foundation students aiming to empower young minds in the fields of business and innovation.

The participating students included Virginia Commonwealth University Qatar (VCUQ) design majors and engineering majors from Texas A&M University in Qatar. Each consultancy group was tasked to create a corporate social responsibility (CSR) campaign for the Pearl- Qatar following a thorough presentation of the project model, as well as the environment and CSR programmes in place.

In addition to a written proposal, each team presented to the members of UDC’s corporate communications department recommendations for a feasible, sustainable and strategically relevant CSR project. The students suggested projects to further UDC’s responsibility towards its stakeholders by contributing positively to the community. Areas addressed included education, tourism, environment, arts and culture, charity and community development.

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A project will be selected for further research by UDC’s CSR team to be considered for adoption as part of the company’s CSR strategy and plans for the island. Solar LED street lighting, clothing bins for charity, 3D model competition from recyclable material, hot air balloon station, aqua learning and marine conservation centre are a few examples of projects proposed by the students.

“By accepting CSR project ideas from Qatar Foundation students and implementing viable proposals, UDC hopes to encourage in Qatar’s future leaders the values of social responsibility, the importance of community welfare, and the spirit of self-empowerment,” said Ebrahim al Sulaiti, chief executive officer of UDC.

source: Qatar Tribune