One of Qatar’s leading general contractors AlJaber Engineering (JE) has undergone a refresh of its brand, embracing its heritage while focusing firmly on the future.
The rebrand, which was revealed at a suhour tonight (Saturday 11 August) for staff and clients, is a new identity that reflects JE’s status as an icon in the industry and its commitment to executing projects to the highest possible standards.
AlJaber Engineering Chairman Mr. Mohammed Sultan Al Jaber said that for over 15 years JE has been a cornerstone in the development and infrastructure projects for the State of Qatar, growing alongside the nation into one of the country’s largest contractors.
“AlJaber Engineering was formed in 1995 as part of the Al Jaber Group and has since diversified its operations to include infrastructure, highways, and pipeline construction, in parallel with its initial focus to the petrochemical, oil and gas sector,” said Mr. Al Jaber.
“We have kept in step with Qatar’s construction needs and ensuring the satisfaction of major local clients, real estate developers, Qatar Petroleum and its affiliates, EPC contractors and the Public Works Authority (Ashghal),” Mr. Al Jaber said.
AlJaber Engineering CEO Mr. Osama Hadid said: “The time had come for us to assess the company’s corporate brand identity and evaluate whether it accurately reflects and communicates JE’s core values and goals for the future. This analysis and vision for meaningful change has led to a comprehensive rebranding that will soon be seen in all company communications over the coming months.”
“While the change is being implemented, one element remains, AlJaber Engineering will continue to retain those values that have always been part of its heritage, the commitment to exceed expectations, delivering projects on schedule and within budget to world-class standards, while focusing on remaining relevant and poised for tremendous growth in an industry that shares the incredible success story of the State of Qatar,” said Mr. Hadid.
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