People shared the Ramadan spirit by posting ideas for “good deeds,” brilliantly lighting up an illustrated Qatari village at the Landmark Mall on August 10, as Qtel continued its “Alkhair” (Goodness) campaign during the Holy Month of Ramadan.
The 21-meter-long “wall with a difference,” located across from the Lacoste store, started off decorated with a night-time scene of a traditional Qatari village, with low-slung buildings, palm trees and a crescent moon, and an ornamental Arabic “Ramadan Mubarak” greeting.
Participants – ranging from Qatari grandparents writing in Arabic, to ex-pat children writing and drawing in English – began posting their notes at 8:30 pm. They were joined by Qtel’s Refaq volunteers, who are renovating houses for people living in poor conditions.
Together, they filled the village’s windows with personal experiences and ideas for actions that would benefit friends and families. Once the windows were covered, a white light illuminated the wall and the notes, bringing smiles to everyone in attendance.
“The spirit of Ramadan was on full display tonight, as everyone came together to share positive actions and ideas for helping others,” said Mustafa Al-Qatami, Qtel’s Director of Branding and Corporate Communications. “It was wonderful to see that no one was boasting about accomplishments, rather this event showed the warmth of the country’s communal spirit.”
Qtel’s Alkhair campaign is how the company is sending “Ramadan Mubarak” greetings to everyone in Qatar, with a range of community activities and its best-ever Mobile Internet rate during the Holy Month. The campaign also promotes the importance of speaking kind words and helping others during the Holy Month of Ramadan.
In addition to the wall, Qtel has planned a series of hospital visits and charitable initiatives, as well as providing ongoing support for the Refaq Campaign to improve impoverished housing in Qatar. Qtel is also offering a special Ramadan Mobile Internet rate of QR 0.05 per MB, and providing a range of themed educational and religious programming on its Mozaic channel.
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