Qatar Luxury Group to launch own brand by year end

Qatar Luxury Group, owned by Qatar Foundation, is reportedly gearing up to launch its first luxury fashion and accessories brand, reported the HuffPost. The launch of the brand QELA will be boosted by the opening of numerous luxe boutiques around the world, starting with Doha by the end of the year, and likely followed by other shops in New York, Paris, Los Angeles, Milan, London and Tokyo.

“Since its inception, the goal for our group is to create a fashion brand in Qatar, with the next step being international expansion. We are currently working on the collection,” explains Caroline Guillon (pictured), marketing director of the Qatar Luxury Group, to the Huffington Post.

source: The Peninsula

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