Rolls-Royce Motor Cars Doha, the official dealer of Rolls-Royce Motor Cars in Qatar, has announced the arrival of an exclusive and unique Bespoke Rolls-Royce Phantom Coupé to its showroom in The Pearl-Qatar.
The special edition vehicle with a unique Twilight Purple exterior has already prompted strong interest amongst Rolls-Royce enthusiasts in the country, where the demand for individualised vehicles is high, the vehicle is the first Phantom Series II family member to arrive in the Middle East.
Conceptualised by Rolls-Royce Motor Cars Doha and created through the Rolls-Royce Bespoke Programme, the vehicle combines a palette of colour themes, the exterior paint is complimented by the hand painted twin coach line in Arctic White. The exceptional features of the vehicle includes a Starlight headliner, and Arctic White leather seats with a Piano Black veneered fascia and an elegant silver clock.
The Bespoke Programme is a service offered to Rolls-Royce clients whereby the client may tailor features of the car according to his taste, in order to create their own unique model. The Bespoke team at Goodwood, Home of Rolls-Royce Motor Cars, is dedicated to researching new paints, materials and engineering solutions that meet each client’s demands and ensure provision of truly exceptional cars.
The new Rolls-Royce Phantom Series II was officially launched in Qatar last month. The new car has been thoughtfully updated through introducing cutting-edge technologies and enhancements to an already peerless drive train. As a consequence, the new Rolls-Royce Phantom family Series II is a modern interpretation of the classic timeless Phantom design. The cars take the core values of Rolls-Royce and create a contemporary effortless luxury; achieving a new dynamism while remaining true to the brand heritage.
“Customers in Qatar demand excellence in their luxury vehicle purchases. From the brands and models they purchase, to the unique and personal specifications they choose. The Bespoke Programme is therefore the ideal opportunity to further personalise what is considered to be the most exclusive car in the world.” said Mohammad Kandeel, General Manager of Rolls-Royce Motor Cars Doha.
“We have never compromised on our core value of continually delivering excellence – from our premium brands, to the quality and care at every stage of the purchasing process. The arrival of the first Bespoke Rolls-Royce Phantom Series II Coupé once again demonstrates this commitment, and sets a new benchmark for us to measure future themes against,” he added.
The Phantom’s striking new front-end, with re-styled bumpers and rectangular light apertures, perhaps best encapsulates the essence of the significant changes that lie beneath.
Rolls-Royce is the first to include full LED headlamps as standard on a production car. As well as delivering a characteristic whiter light, augmenting safety and preventing driver tiredness, these allow for the introduction of new technologies that better control lighting.
Effortless as standard
The Phantom Series II features new driver assistance technologies and a modern user interface with a re-designed multi-media controller, an 8.8 inch control centre display and a front, rear and top-view camera system that further augment ease of manoeuvring.
Waftability and sublime ride
The word waftability has long been part of the Rolls-Royce lexicon, with models past and present being renowned for their magnificent ride experience. Phantom Series II reinforces the company’s reputation for both.
The new 8-speed automatic gearbox and rear differential enhance the already exemplary driving dynamics perfectly complementing the V12 direct injection engine. Fuel consumption improves by 10 per cent on the combined cycle and CO2 emissions fall from 388 to 347 g/km as a consequence.
The Phantom Series II is a modern execution of timeless Rolls-Royce elegance, which widens its appeal beyond the purely traditional but retains the core values that make the Rolls-Royce marque unique.
You must be logged in to post a comment.