Bang & Olufsen the Danish manufacturer of highly distinctive and exclusive range of Audio & Video products and Darwish Technology, the technological arm of Darwish Holding, announce the launch of the latest B&O PLAY active speaker system, BeoPlay A9 for the first time to the world from the B&O flagship store located at the Lagoona Mall, West Bay Lagoon.
Powerfully original design and unprecedented placement flexibility make it easy to find a place for it next to the rest of your high-end furniture. Raw power refined to jaw-dropping gorgeous sound will have customers rediscovering all your favourite tracks. Wireless music has never looked so clean or sounded this good.
The launch follows Bang and Olufsen’s annual global Partners Meeting which was recently held over 3 days at The Ritz-Carlton Doha for the first time in Qatar. More than 150 B&O partners and distributors flew from all around the world to attend the annual meeting which entailed discussions about the company’s latest plans and policy for the upcoming year, along with the unveil of the 2013 line-up for the first time from Doha. It is notable to mention that the latest automotive sound technology from B&O was demonstrated during the meeting in a BMW 760 series.
BeoPlay A9 integrates an all-star line-up of dedicated components with provocative design to create a complete sound solution that is as easy to listen to as it is to decorate with. With the launch, B&O PLAY extends its innovative range of wireless sound systems with the most powerful performer yet.
And because wireless connectivity and magically simple controls are built in, BeoPlay A9 is ready to keep up with your listening needs as they change throughout the day or night. Just plug it in, connect it wirelessly to your iPhone, iPad or Android device, and BeoPlay A9 starts streaming. The sound is big enough to fill even the most spacious loft, and so lush that it rivals much more complex systems.
Equally at home on the floor or on the wall, BeoPlay A9 is more than willing to both fit in and stand out in your decor. Screw in the wooden legs to place it on the floor right where you need it, or use the wall bracket to add a circular canvass alongside the rest of the art in your home. You can even choose between a range of colours for the fabric cover, and change them in a snap.
According to Henrik Taudorf Lorensen, VP at B&O PLAY, BeoPlay A9 is all about simplicity. “We asked Øivind Slaatto, a young designer who also has a strong interest in music, to create a design that is as free of visual noise as possible, and then had our engineers empower it with truly amazing sound. The result is a liberating take on acoustic performance with a cleanly graphic look that is intuitively easy to use.”
Turning the party dial up – or down – has never been simpler. Swipe a hand across the touch sensor to control volume, or mute the system by simply resting a hand on top of it. And of course, you can select tracks and adjust volume with your smartphone or tablet.
BeoPlay A9 packs two ¾-inch tweeters and two 3-inch midrange units, all four driven by separate 80-watt class D amplifiers, to deliver sparkling highs and spaciously defined middle tones. An imposing 8-inch bass unit, powered by no less than 160 watts from its own class D amplifier, lays down authoritative and tightly controlled oomph through the bass reflex construction hidden behind the unit. Three pre-set sound modes for wall, corner or freestanding positions optimize acoustic performance depending on how you choose to fit BeoPlay A9 into your home.
Solid wood legs are available in oak, beech or teak. Fabric covers are available in silver, white, black, red, green and brown. Available at Bang & Olufsen store at Lagoona Mall, Level 1 –West Bay, TEL 44 33 55 00.
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