Darwish Technology and Sony unveil 4K LED TV in Industry’s largest 84-inch class

Sony, the leading consumer electronics brand, today unveiled its latest BRAVIA LED television in the industry’s largest 84-inch class¹. The TV boasts a 4K (3840 x 2160) LED panel, comprising 8.29 megapixels, which is four times the resolution of Full High Definition standard. Additionally, the TV incorporates Sony’s proprietary ‘4K X-Reality PRO’ super-resolution high-picture quality engine.

The BRAVIA 4K LED TV will be available in Qatar from mid-November 2012 onwards at all Fifty One East’s outlets located in Al Maha centre, City Centre and Lagoona Mall in addition to Virgin Megastore at the Landmark mall. Seamlessly delivering high-resolution large-screen picture with powerful sound and visuals to provide an immersive theatre-like experience, the latest BRAVIA LED television marks a distinctive entry with its class-apart features.

Hiroyasu Sugiyama, Managing Director, Sony Middle East and Africa, said: “If you were amazed by the shift from Standard to High Definition, 4K, with four times the resolution of Full High Definition, will rekindle or even exceed that sensation. It virtually eliminates the line between television and reality to offer an unprecedented and revolutionary viewing experience. The launch of this breakthrough 84-inch 4K BRAVIA television reaffirms Sony’s commitment to consistently delivering a superior product offering to our consumers.”

Mr. Bader Al Darwish, Chairman of Darwish holding commented: “We are delighted to introduce the new Sony 4K BRAVIA TV which reflects our commitment to bring the most state of the art products to the local market and ensures that our clientele will stay up to date with the latest innovations in technology. Sony’s impressive portfolio of consumer electronics has been a feature for Darwish technology regularly launching and showcasing amazing offers to delight our customers.”

The new 4K BRAVIA TV incorporates ‘4K X-Reality PRO’; Sony’s proprietary super-resolution high picture quality engine optimized for 4K LED TV. This engine is capable of reproducing any content with different resolutions, such as movies, photographs and games, into stunningly crisp, high-quality images with 4K resolution.

Even when seated as close as 1.5 meters from the screen, viewers will not be bothered by the pixels and notice images are breathtakingly realistic and beautifully clear – an all-encapsulating panoramic viewing experience previously unavailable from a TV.

For 3D footage, the ‘4K X-Reality PRO’ super-resolution processing up scales ‘Blu-ray 3D’ Full-HD resolution 3D images to 4K and displays them in high picture quality (3840 x 1080) that exceeds Full High Definition resolution, using a polarizing sheet on the television screen. The accompanying 3D glasses are light and feature a comfortable passive design, requiring no batteries.

In addition, the ‘10 Unit Live Speaker’ side speaker system optimized for large-size screen combined with Sony’s unique high-quality sound signal-processing technology achieves powerful three-dimensional sound that envelops the viewer in position-orienting tones, from deep bass to high notes.

The 84-inch BRAVIA TV also features SimulView, a function which allows 2-player games to be played without having to split the screen. Essentially, the TV will display two separate Full HD images, permitting each player to view their own screen through the SimulView glasses.

Sony continues to take a lead role in advancing 4K technologies and is playing a pioneering role in professional 4K content creation through the CineAlta ‘F65’ camera capable of shooting 4K content – highly popular among leading film makers, and also the 4K digital cinema system used in the professional field. In the world of consumer electronics, the 4K home theatre projector for family use has been extremely well received since its launch last year.

“The launch of the 84-inch 4K BRAVIA TV demonstrates the new and exciting consumer home-experiences made possible through professional technologies, and advanced through our ‘One Sony’ approach to hardware and content innovation,” added Sugiyama.

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