Posted on May 27, 2018

ADabisc, Qatar’s leading communications agency, has announced a joint venture with the US-based design consultancy XPLANE. This exciting partnership marks XPLANE’s first foray into the Middle East, with Qatar leading its strategic expansion plan in the region. 

ADabisc launches new joint 1 [].jpgHeadquartered in Amsterdam, the new venture, XPLANE M.E., will launch with an initial office in Doha, Qatar, in partnership with ADabisc, delivering people-centered design solutions to help businesses solve the most complex organizational and communications challenges. Combined with ADabisc’s market-leading capabilities in advertising, communications, and entertainment, the combined entity will provide a full suite of services for its clients to engage with the complete spectrum of consumers, employees and partners.

Commenting on the venture, Aric Wood, CEO of XPLANE, said: “We are delighted to bring our design-centric expertise to the Middle East, while at the same time tapping into the brilliant opportunities that Qatar offers as one of the region’s fastest growing economies. The country stands in the spotlight of business innovation and continues to excel in its vision of diversified development. We are thrilled to have chosen ADabisc as our partners in global expansion, who share a similar passion for design thinking. We are excited to work with the best of talents to provide a spectrum of top-of-the-line solutions for businesses in the country.”

On his part, Riad Makdessi, Managing Partner at ADabisc, commented: “We are extremely proud of our venture with XPLANE, in line with our commitment to deliver cutting-edge design solutions. For over a decade now, ADabisc has helped some of Qatar’s leading brands to establish recognition and responsiveness with their intended audiences. Driven by a design thinking philosophy, we are passionate about transforming challenges into opportunities. Today, ADabisc is using design thinking to transform conventional communication methods into creative and dynamicplatforms, changingthe way people connect and interact. Our team of experts is keen to work with the brightest minds at XPLANE and support its endeavor to bring innovative ideas to the table. We are confident that businesses will benefit with this new added value service that we will be offering to the market.”

ADabisc launches new joint 2 [].jpg

This joint venture is a first step for XPLANE’s expansion. The entity intends to serve in the futurecommercial and government clients in the Middle East and North Africa, providing consulting and design services to help its clients envision and activate strategies, design improved processes and experiences, and align and engage employees.