Posted on September 04, 2016

Alfardan Automobiles, the official BMW Group importer in Qatar, has launched a new BMW Premium Selection showroom in West Bay, Alfardan Towers. The latest showroom joins the already existing Al Sadd outlet, which spearheaded the roll-out of the brand’s pre-owned vehicle programme in Qatar and has contributed to the company’s ongoing sales success.

The new BMW Premium Selection showroom will feature pre-owned BMW and MINI models for resale, following a rigorous assessment and certification process by the BMW Group, offering customers the same assurance on quality and satisfaction as when purchasing a brand new vehicle. Backed by the experienced and trained staff of Alfardan Automobiles and a complement of state-of-the-art aftersales facilities, the new showroom offers car owners a superior experience, with pre-owned vehicles that have successfully completed extensive checks and a raft of benefits to ensure a seamless journey throughout the complete lifecycle of their ownership.

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For a vehicle to be considered for the BMW Premium Selection programme, it has to be less than five years old, have a low mileage and a BMW importer service history. Once it clears this criteria, it goes through a comprehensive 75-point technical inspection check conducted by a trained BMW technician to ensure high-levels of quality, reliability and value to customers. The special programme benefits of owning a Certified Pre-Owned BMW Premium Selection vehicle includes a certified vehicle history, one year manufacturer’s warranty, 360 technical and optical check, trade-in offer guarantee and 24-hour roadside assistance.

Ihab Allam, General Manager of Alfardan Automobiles, said: “BMW and MINI have long been in- demand aspirational brands. Our new BMW Premium Selection showroom will help make owning a luxury BMW Group vehicle, one that is certified and of high quality, reliability and value, easier. The opening of our second pre-owned vehicle showroom underscores the popularity of the BMW Premium Selection programme, the level of trust drivers in Qatar have in the process we follow and the value they place on the certified vehicles. As an added advantage, our bundle of aftersales services reinforces our service philosophy and commitment to the highest standards.”

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