Posted on April 06, 2018

Alfardan Automobiles, BMW Group’s importer in Qatar, continued with its exceptional pursuit of excellence, receiving Best Retailer in Customer Care in the Middle East, Region Africa, Russia and the Importer Markets Eastern Europe at the BMW ‘Excellence in Sales’ global awards ceremony in Munich in the Customer Care category.

Ma’n Al-Hamawi, Chief Operating Officer of Alfardan Automotive Operations received the award of Best Retailer in Customer Care in the Middle East,Region Africa, Russia and the Importer Markets Eastern Europe by Mr.Pieter Nota. Commenting on the success, Ma’n Al-Hamawi said: “It was truly an honor receiving this award on behalf of Alfardan Automobiles and to get such recognition on a global scale. We constantly strive to provide both BMW and MINI customers with the best quality service, so we are proud to be honored with this distinctive award by the BMW Group as it reflects our unwavering efforts to strengthen and maintain our leading position.”

Rabih Ataya, General Manager of Alfardan Automobiles, said: “This is a remarkable achievement to bring home to our market. With the significant potential for further growth in the market, we are geared up to continue to deliver total satisfaction and offer customers in Qatar the experience they deserve.”

BMW honored its best dealers from around the world at a celebratory awards evening in the BMW Group Classic. Pieter Nota, BMW AG management board member responsible for Sales and Brand BMW handed out the awards to the 41 top dealers, saying they were a thank-you from the company to its international dealer body, which had worked so hard to make 2017 yet another successful year.

The Excellence in Sales Award is given in six different categories, plus a special Jury Award. In total, 3,100 dealers from 85 countries entered the competition. The highly-qualified jury selected the 41 winners in the categories Sales, Aftersales, Customer Service, Luxury Class and BMW i& BMW i Performance. The Manager of the Year award recognises the exceptional engagement of individual entrepreneurs. The area of sustainability was given importance, with the introduction this year of the “Most Sustainable Dealer” award. An overall winner was then selected in each category.

Pieter Nota, BMW AG management board member responsible for Sales and Brand BMW said: “2017 was the seventh year in a row where we achieved a new sales record. This consistent success is only possible with strong partners in the dealer organisation,” said Pieter Nota. “Satisfied customers are what we all strive to have. We are all working with the common goal to become even more customer-focused and service-oriented. Today’s winners are setting a great example and the Excellence in Sales Award is our thank-you to them, recognizing their achievement,” he continued.

BMW invited the 41 winners to a three-day visit to Munich which included sight-seeing, fine-dining and exclusive experiences, as well as the awards ceremony. A tour of Munich in historic BMW cars offered the dealers a very special way to experience their brand’s home city.

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