Posted on April 08, 2017

Jaguar Land Rover MENA and its exclusive retailer partner in the State of Qatar, Alfardan Premier Motors Co., have confirmed their participation in the seventh edition of the Qatar Motor Show. Running from 18th to 22nd April 2017, the Qatar Motor Show will take place at the Doha Exhibition and Convention Centre (DECC).

Alfardan Premier Motors will be displaying the All-New Discovery on stand giving motoring fans a glimpse at the vehicle. Redefining the large SUV, the All-New Discovery is a highly desirable, extremely versatile and hugely capable premium SUV perfect for families and adventure enthusiasts. The revolutionary design gives the All-New Discovery a dynamic appearance with sophisticated surfaces and precisely engineered details designed to resonate with customers on an emotional level. Jaguar Land Rover’s InControl Touch Pro infotainment system adds to the vehicles superior versatility.

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The intuitive set-up features a large 10-inch touchscreen positioned high on the centre console, enabling Land Rover’s designers to reduce the number of switches on the centre console by a third, delivering a clean and uncluttered appearance. The All-New Discovery retains the renowned Land Rover all-terrain capability thanks to its combination of excellent off-road geometry and advanced technology, while improving its everyday usability. A comprehensive suite of off-road driving technologies ensures All-New Discovery’s supreme all-terrain capability is easy to access for even inexperienced drivers.

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General Manager for Alfardan Premier Motors, Rabih Ataya, said: “We continue to see both the Jaguar and Land Rover brands keep pace and surpass customers’ expectations in Qatar and are proud to partner with the company once again to showcase their exciting line ups at the 2017 Qatar Motor Show. Jaguar Land Rover’s loyal customer base is growing in Qatar and this event is another perfect opportunity for us to engage with motoring enthusiasts. I am confident that this year’s line-up will wow crowds.” Visitors to the Jaguar Land Rover stand at Qatar Motor Show will also get a closer look at Jaguar’s exciting 2017 line up including the Jaguar F-PACE, Jaguar F-TYPE Coupé, Jaguar XJ, Jaguar XF and Jaguar XE.

Introducing its enhanced 2017 line up at Qatar Motor Show, Land Rover will be displaying the All-New Discovery, Range Rover, Range Rover Sport, Range Rover Evoque and Discovery Sport.

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