Posted on February 28, 2016

Alfardan Premier Motors Co., the exclusive retailer of Jaguar Land Rover in the State of Qatar, celebrated its continuing partnership with Qatar Total Open – the prestigious international tennis tournament. As the official transport provider for tennis players and officials at Qatar Total Open 2016 for the sixth consecutive year, Alfardan Premier Motors added a touch of elegance with a fleet of 45 Jaguar and Land Rover vehicles. These chauffeur-driven vehicles ferried the tennis stars as well as staff to and from the Khalifa International Tennis and Squash Complex in luxurious style and comfort.

The tournament that began on 21st February 2016 witnessed an exciting star-studded line up of the world’s greatest women tennis players. The tournament culminated in the finals on 27th February when Carla Suárez Navarro bagged the championship’s trophy for 2016. Rabih Ataya, General Manager for Alfardan Premier Motors, said: “We successfully extended our partnership with this year’s Qatar Total Open tournament, and we look forward to being a part of many such regional and international sporting events.”

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“Delivering meaningful experiences to tennis players and officials for the sixth time in a row, Alfardan Premier Motors has redefined luxury that’s associated with tennis in this part of the world. This reflects a perfect synergy between the brand and the sport. Also, our association with this tournament further strengthens our commitment to supporting Qatar in becoming a world-class destination for major, international sporting events.” Alfardan Premier Motors represents some of the world’s leading names in luxury car brands and has captured a significant share of the Qatar market mainly due to its high attention to aftersales customer care and satisfaction.