Posted on February 17, 2014

Alfardan Premier Motors, the exclusive importer of Jaguar and Land Rover in Qatar, was recognized for its contribution to the Qatar Total Open 2014 – the prestigious international tennis tournament – as official transport provider for the fourth year in a row.

Alfardan Premier Motors provided 45 Jaguar and Land Rover vehicles to transport players and staff to and from the Khalifa International Tennis and Squash complex in luxurious style and comfort. This year’s Open was launched on 10th February 2014 with a star-studded line up of the world’s greatest female tennis players. The tournament culminated in the finals on 16th February when Simona Halep of Romania was crowned champion.

Rabih Ataya, General Manager of Alfardan Premier Motors, said: “This year’s Qatar Total Open was another highly successful event, thanks to the dedication of Qatar Tennis Federation in placing Qatar on the map as a sporting tourism location.

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“The relationship between luxury, high-class cars and tennis is a natural one and we are delighted that Alfardan Premier Motors was chosen to be the Official Transport Provider to the tournament for the fourth year in a row. Our involvement in the Qatar Total Open reflects our commitment to supporting Qatar as it establishes its position globally as a destination for major, international sporting events.”

Alfardan Premier Motors represents some of the world’s leading names in luxury car brands and has captured a significant share of the Qatar market mainly due to its high attention to aftersales customer care and satisfaction.