Posted on October 28, 2017

In recognition of the Breast Cancer Awareness Month, Alfardan Sports Motors – the official dealer of Maserati in Qatar, and The St. Regis Doha, hosted breast cancer survivor Asma Bojassom at the luxury hotel. This unparalleled initiative underlines both the hotel and the dealership’s commitment towards public welfare and community engagement during the month of October which is recognised as the international Breast Cancer Awareness Month.

The St. Regis Doha welcomed Asma and her family to the Finest Address in Qatar, offering an unforgettable experience within its world-class facilities.The St. Regis Doha is recognised for its timeless elegance, luxury and renowned service standards providing guests with an indulgent and exquisite experience.Asma and her family enjoyed the weekend in one of the hotel’s luxury suites and dined in award-winning venues Vine and Opal by Gordon Ramsay. In addition Asma had the opportunity to be pampered at the Remede Spa with a treatment of her choice.

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The weekend sojourn was enhanced with the opportunity to experience an exclusive test drive of the Maserati Quattroporte. The model’s powerful drive features a new-generation twin turbo-charged 3.0-litre V6 engine producing a torque of 500 Nm between 1750 rpm and 4500 rpm and a top speed of 270 km/h with an acceleration of 5.5 seconds from 0 to 100 km/h. Asma, a Qatari national and a mother of 5, was diagnosed with breast cancer five years ago. The tremendous support and treatment offered by Qatar Cancer Society and Hamad Medical Corporation nursed her back to normal life. Today she maintains a healthy lifestyle, and in her role as a sports teacher, she continues to inspire students and peers alike.

“I am thrilled to receive this wonderful opportunity of staying at one of Qatar’s most luxurious properties,” said Asma. “As a community we need to work together in raising awareness about breast cancer and the importance of early detection. I hope my story encourages women in Qatar to take control of their lives and join the fight against cancer. I am thankful for both Maserati-Qatar and The St. Regis Doha for their action towards combating such a critical disease among women”

Rebecca Platt, Director of Marketing for the St. Regis Doha commented “We are both humbled and delighted to welcome Asma and her family to The St. Regis Doha. The fight that she has endured is not an easy road to travel and we welcome the opportunity to support Breast Cancer Awareness and hope that Asma’s strength and determination is an inspiration for many others who are struggling in their fight against this terrible illness.”

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On his part, Charly Dagher, General Manager of Maserati Qatar at Alfardan Sports Motors, said: “The month of October marks an important period not just for us at the dealership, but for the community, especially women, all over the world. We are zealously working towards fulfilling the company’s CSR goals of giving back to the community and making an impact on the lives of those affected by breast cancer through raising awareness of such significant social cause. Together with The St. Regis Doha, we are extremely happy to come together to join the fight against breast cancer and offer Asma and her family a luxurious escape for the weekend.”

Maserati is a world-renowned manufacturer of luxury cars, revered as hallmarks of impeccable style, design, performance and Italian craftsmanship. As trusted dealers of the iconic marque, Alfardan Sports Motors has continuously worked towards delivering exclusive brand experiences for its discerning clientele. Alongside its commitment towards service excellence, the dealership strongly focuses on community support through a range of CSR initiatives all year round.

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