Posted on February 19, 2015

Alfardan Sports Motors celebrates the inauguration of the first stand-alone Maserati showroom in Qatar. The new showroom is conveniently situated in the blossoming Medina Centrale at The Pearl Qatar. The move to a larger, brand exclusive location comes as a response to an increasing demand for Maserati vehicles in Qatar.

The state-of-the-art showroom was launched with an official opening ceremony in the honored presence of Mr. Hussain Alfardan, Chairman of Alfardan Group, Mr. Ali Alfardan, Vice Chairman of Alfardan Group, Mr. Omar Alfardan, President and CEO of Alfardan Group, Mr. Umberto Cini, Managing Director of Maserati Global Overseas Markets, VIP guests as well as executive managers from Alfardan Group. The breath-taking set-up showcased what the future of Maserati holds in the chic, contemporary environment of the new showroom. 

The new showroom houses Maserati’s entire model portfolio including the Maserati Quattroporte range, Ghibli range, GranTurismo and GranCabrio range, and will accommodate more new Maserati models as they become available in the market Omar Alfardan, President and CEO, Alfardan Group, said: “The new showroom is a testament of Maserati’s success in Qatar and the rest of the region. We are confident that this initiative will not only complement the growth of Maserati Qatar, but also reinforce the long-term partnership between ‘Maserati’ and Alfardan Sports Motors.

The brand’s key attributes of reliability, luxury and excellent performance have become the main driving factors for its popularity and steady climb of being the most preferred luxury vehicle amongst many. Looking forward, Alfardan Group will continue to sustain its leadership in the industry by consistently providing exceptional and unparalleled services to its valued clients; coinciding with one of the key pillars which support the Qatar National Vision 2030 issued by H.H. Sheikh Tamim bin Hamad Al-Thani, Emir of the State of Qatar. Thus, bringing the local automotive sector in the country, particularly the luxury segment, to unprecedented heights.”

Strategically located the new showroom is in the heart of Medina Centrale, the facility offers over 1100 square meters of space on two floors. The first floor is designed to display up to six cars simultaneously, in addition to a reception area, customer lounge and a lifestyle boutique. In the dedicated configuration room future Maserati owners can select each personalized element for their Maserati in front of a large screen, including exterior and interior colors and finishes, wheels, brake calipers and more. The second floor will display a further six cars and will provide management offices, meeting rooms and the Maserati Approved “Pre-Owned” area.

Alfardan Sports Motors General Manager, Charly Dagher, commented “We are looking forward to opening our doors to the Qatar market. Our team is ready to offer Maserati lovers unparalleled service and hands-on attention to detail.” The exclusive showroom, which was designed in accordance to global Maserati standards and corporate identity, and its team of fully trained and committed sales consultants, will be available six days per week, apart from Friday, to support prospective clients in finding their perfect fit.