Posted on October 31, 2013

Mannai Auto Group and GMC introduced the all-new 2014 GMC Sierra, the most powerful and advanced pickup in the brand’s 111-year history, at an exclusive launch event held at the company’s showroom on Salwa Road. The launch was attended by VIP guests, long-time Sierra enthusiasts and members of the media.

The 2014 GMC Sierra is the latest in a bloodline that stretches back over a century. The new model has a new exterior, luxurious new interiors, three all-new engines, a fully updated cabin with available next-generation connectivity and other features designed for the most discerning pickup owners.

“Take one look and you’ll see clearly why the all-new 2014 GMC Sierra is the new standard. It takes comfort, refinement and convenience to a whole new level. Sierra owners expect outstanding power when trailering and hauling, with excellent efficiency when highway cruising or commuting to work and the all-new EcoTec3 engines deliver just that. In addition, Sierra’s state-of-the-art safety and driver alert technologies provide peace of mind,” said Bader El Houssami, Regional Manager, General Motors.

“Style meets substance inside the 2014 Sierra. In addition to all-new design and technology, the 2014 Sierra boasts the longest list of standard features ever for a full-size GMC pickup. From connectivity solutions, to a standard tie-down system in the rear, to the segment’s only standard projector beam headlamps, many premium features are found on each all-new Sierra. From exceptional performance, to comfort and convenience, Sierra is a step ahead. The redesigned 2014 GMC Sierra is offered in Regular Cab, Double Cab, Crew Cab and Denali models,” said Mohammed Helmy, Group General Manager, Mannai Automotive.

The new standard in pickup interiors

Premium materials, attention to detail and purposeful technology define Sierra’s all-new cabin. New soft-touch materials and available aluminum trim highlight an interior that’s focused on usable and productive space.

Available IntelliLink connectivity uses a high-definition, fully reconfigurable eight-inch color touch screen with an intuitive layout and easy-to-read icons that control audio features,  Bluetooth phone features, and available navigation with all-new 3-D map displays.

The New EcoTec3 engines

Buyers will choose from three new, advanced EcoTec3 engines – New 4.3L V-6, 5.3L V-8 and 6.2L V-8 powertrains – All designed specifically for the high trailering and hauling demands unique to truck buyers.

Each engine features standard direct injection, continuously variable valve timing and Active Fuel Management, which means they seamlessly switch to run on four cylinders during light-load driving to enhance fuel efficiency.

Like Sierra’s optional 5.3L and 6.2L EcoTec3 V-8 engines, the new V-6 features three state-of-the-art technologies – direct injection, active fuel management (cylinder deactivation) and continuously variable valve timing – that have been proven and perfected through 6 million hours of computational analysis by engineers studying the combustion process. In all, 10 million CPU hours were spent refining and making the most of the Sierra’s EcoTec3 engines.

Sierra Denali

The distinctive top-of-the-line Sierra Denali also returns for 2014, delivering GMC capability with unique design cues and exclusive features.

On the exterior, the pickup has a signature Denali chrome grille, unique 20-inch chrome wheels, unique interior decorative trim, a polished stainless steel exhaust outlet and body-color front and rear bumpers. Denali-specific interior details include script on the bright door sills and embossed into the front seats and real aluminum trim.

Sierra Denali’s high-tech interior also features an exclusive eight-inch Customizable Driver Display that can show relevant settings, audio and navigation information in the instrument panel. Sierra Denali’s standard eight-inch Color Touch navigation radio with Intellilink, located above the center console, serves as the main hub for Bluetooth-connected phones and portable devices connected through five standard USB ports.

Advanced safety features

The all-new 2014 Sierra arrives with available advanced active safety features never offered to full-size pickup owners, including Forward Collision Alert and Lane Departure Warning. The manner by which alerts from the system are delivered to the driver is equally innovative, via the optional Safety Alert Seat.

With the Safety Alert Seat, Sierra owners get feedback transmitted as a vibration through the surface of the driver’s seat bottom cushion. When the Lane Departure Warning system’s camera detects the Sierra is leaving a lane without a turn signal active in that direction, a vibration in the left or right seat bolster directs the driver’s attention to the side of the lane encroachment. When a potential collision is detected ahead by the Forward Collision Alert system, both sides of the seat vibrate.

It’s akin to someone tapping you to get your attention. Using the tactile sense to communicate crash threat direction provides an effective and intuitive way to cut through the clutter of visual and auditory sensory information that drivers routinely experience.

General Motors research shows that the seat may direct driver attention to the location of a crash threat more quickly and accurately than beeping alerts.

Forward Collision Alert uses a camera behind the windshield to monitor traffic ahead and estimate time to collision. A green vehicle-shaped icon on the instrument cluster lets the driver know the system detects a vehicle ahead. When the Sierra gets too close to a vehicle ahead, the icon turns orange. When approaching a vehicle too rapidly, red lights flash on the windshield and the driver is alerted either audibly or through the optional Safety Alert Seat.

Using the same sophisticated camera technology, Lane Departure Warning uses an icon of a vehicle crossing a dotted lane marker and shines green when detecting a lane ahead at speeds above 56 km/h. The icon glows amber and flashes when a warning is active. Both Forward Collision Alert and Lane Departure Warning can be deactivated if the driver desires. Both, along with the Safety Alert Seat, are available on select trim levels.

Sierra’s other active safety features include standard StabiliTrak and optional technologies like a Rear Vision Camera and Front and Rear Park Assist. Sierra also benefits from available trailering safety technologies like Trailer Sway Control and an Integrated Trailer Brake Controller. In addition to active safety features, the 2014 Sierra features six standard air bags and a solid and protected safety cage of strength steel around the passenger cabin. The 2014 Sierra is GMC’s most capable light-duty pickup ever. With a full array of advanced features that protect owners before, during and after a collision, it’s also the safest.