Posted on April 18, 2017

Alfardan Premier Motors Co., the exclusive retailer of Land Rover in the State of Qatar, has revealed the full-sized, three row, seven-seat All-New Land Rover Discovery SUV during the 2017 Qatar Motor Show.

Boasting unbeatable capability and versatility, the All-New Discovery clearly embodies Land Rover’s drive to go Above and Beyond, combining British desirability with an unstoppable spirit of adventure. The fifth-generation model benefits from Land Rover’s strong, safe and light full-size SUV architecture, delivering comfort and adaptability like no other.

Revealed to a selection of key media, Qatar’s most notable VIP guests in addition to loyal Land Rover customers, the All-New Discovery was on display at Jaguar Land Rover’s stand, giving guests a first look at the vehicle’s dynamic appearance, sophisticated surfaces and precisely engineered details.

Speaking at the launch, Rabih Ataya, General Manager for Alfardan Premier Motors said: “Since its reveal, the All-New Discovery has been highly anticipated by customers here in Qatar. We have already received a number of orders for the vehicle mirroring the outstanding response the new model has received from enthusiasts all over the region. An iconic Land Rover vehicle, we expect the All-New Discovery to continue driving traffic to our showrooms.”

Bruce Robertson, Managing Director, Jaguar Land Rover Middle East and North Africa, added: “Created as a highly desirable, extremely versatile and hugely capable premium SUV, the All-New Discovery is leading the next chapter of the Land Rover Discovery family with revolutionary design and engineering. A nod to our brand heritage and DNA, this new model fully demonstrates the spirit of adventure that has always been at the heart of the Discovery family. Introducing the All-New Discovery here in Qatar alongside our partners Alfardan Premier Motors, we are extremely excited to offer customers and enthusiasts the ultimate combination of practicality and sophisticated design.”

The Seven Wonders of Discovery:

Seven principles describe the essence of Discovery and have guided its creation:

1. The Magnificent Seven: every seat is the best seat in the house

  • Flexible interior provides seven full-sized adult seats,

2. A much loved member of the family: keeping you safe for the last 26 years

  • Semi-autonomous safety technology provides the family peace of mind
  • Premium interior combines leading design with durable, high-quality materials and space for the whole family

All-New Discovery makes debut 2 [qatarisbooming.com].jpg

3. King of the hill: unstoppable on all surfaces, all terrains and in all weathers

  • Land Rover’s full-sized SUV architecture delivers world-beating all-terrain capability
  • Lightweight aluminium construction saves 480kg,
  • Towing king: best-in-class 3,500kg towing capacity** and semi-autonomous Advanced Tow Assist take the stress out of difficult reversing manoeuvres

4. British creativity: designed with charm & sophistication loved by the world

  • Design retains key Discovery family cues, adding optimised proportions and sophisticated surfaces

5. Storage addiction: discover the space for everything

  • Up to 2,500-litres of luggage space and clever storage for 21st century family essentials

6. Connects every generation: Ingenious features that make life easier

  • Digital Discovery equipped with up to nine USB ports, and six 12-volt charging points

7. After the roads end: reaching threatened habitats and vulnerable people

  • All-New Discovery will continue Land Rover’s work in humanitarian aid and conservation projects around the world

Powered by Jaguar Land Rover’s efficient six cylinder engine, the All-New Discovery is also paired with a smooth and responsive ZF eight-speed automatic gearbox. Land Rover’s advanced 340PS supercharged petrol 3.0-litre V6, the Si6, provides 450Nm of torque to deliver relaxed performance and capability.

The All-New Discovery is available exclusively at Alfardan Premier Motors showrooms across Qatar with prices starting from QR 217,900.

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