Posted on March 30, 2016

Aruba, a Hewlett Packard Enterprise company, has announced that it will focus its efforts and dedicate resources to growing its market share in Qatar, where the Enterprise Information and Communications Technology (ICT) industry is expected to increase at a rapid pace on account of the government’s drive to diversify its economy away from hydrocarbons notably through its e-Government 2020 strategy and strong support for the development of smart cities. Aruba hosted an end-user conference at the Intercontinental hotel in Doha yesterday, March 29 as part of the company’s ‘How Tomorrow Moves’ roadshow across the region.

Mr. Hassan Anklis (pictured), Territory Manager, Qatar at Aruba says, “Qatar’s IT spending is driven by large-scale, infrastructure-driven and government-led projects in the transportation, healthcare and education sectors as well as modernization efforts and public sector initiatives aimed at hosting the FIFA World Cup in 2022. The country has the highest smartphone percentage in the Middle East at 75% and is experiencing the effects of ‘Bring Your Own Device’ trend where business users are increasingly requesting use of their own mobile devices for work. This creates the need for the ‘all-wireless workplace’ that supports BYOD securely and reliably, enabling communication and delivering business apps wherever people work.”

“To support this trend, Aruba is ideally positioned to solve customers' toughest challenges in mobility and network security. We will be making concerted efforts to expose our brand, enable our partners and engage closely with customers in Qatar in order to capitalize on the tremendous business potential in the country,” continues Hassan. Aruba will focus its efforts on key verticals including government, hospitality, healthcare, education, retail and finance. Channel is key to the company’s success and it will continue to conduct training and certification programmes in Qatar through its training partners. Aruba is eager to raise its corporate profile in the country and will run marketing campaigns and participate at relevant industry events.

Aruba was acquired in mid 2015 by HP, now HPE. Aruba will bring its best-of-breed wireless LAN infrastructure and policy management to the access layer, complementing HPE’s strong footprint in wired LAN and data center switching. Together, Aruba and HPE are offering a unified networking solution to help customers in Qatar and globally successfully manage their networking needs throughout the transition to a ‘mobile first’ infrastructure.

Hassan says, “The key areas that will drive the business focus for Aruba are the advent of 802.11 ac Wave 2 Wi-Fi, the growing trend around the Internet of Things (IoT), and a vertical focus through the channel. The introduction of Wave 2 technology has been a pivotal moment for wireless networks; finally enterprises have an access medium that allows Wi-Fi to be faster than wired.” With the surge of IoT devices connecting to enterprise networks, conventional BYOD methods of securing access have been rendered inadequate. Enterprises in Qatar can safeguard their networks with Aruba’s unique mobility technologies to help ensure mobile devices communicate securely and efficiently across the network,” concludes Hassan.

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