Posted on October 25, 2018

To mark this year’s Breast Cancer Awareness Month, Aspire Zone Foundation (AZF), in collaboration with the Primary Health Care Corporation (PHCC) and Hamad Medical Corporation (HMC), organised the fourth consecutive annual ‘Pink Walk’ breast cancer awareness event at Aspire Park, sponsored by Saleh Al Hamad Al Mana Co. Nissan Qatar.

The aim of such breast cancer awareness activity is to encourage participants to embrace a healthier lifestyle and learn more about the causes of breast cancer as well as recommended steps to reduce the risk of developing it. Hundreds of women of all ages participated in various activities at the ‘Pink Walk’ breast cancer awareness event. The event kicked off with interactive awareness sessions presented by HMC followed by a five-minute warm-up session delivered by an Aspire Zone fitness instructor, for the 1-2km walk around Aspire Park.

AZF, PHCC and HMC 1 [].jpg

Commenting on the event, Hamad Al-Khaldi, Head of PR and CSR at Aspire Zone Foundation said: “We are very happy with this large turnout to this year’s ‘Pink Walk’ campaign. Thanks to the organisers at Aspire Zone Foundation, and our partners HMC and PHCC. This is the fourth consecutive year we have organised such activity. I’m glad to say that the level of participation reflects people’s appetite to learn more and educate themselves about breast cancer, as well as an increased willingness to become involved in activities that raise awareness about such important issues in Qatar.”

Dr. Shaikha Abu Shaikha Cancer Program Manager at PHCC said: “Partnering with renowned entities like HMC and Aspire Zone is key in maximizing the reach to the targeted audience and spreading awareness messages about the importance of early detection and ways to improve one’s health. We at PHCC believe that unity makes strength, hence we always look forward to joining forces with other private and government bodies to maximize the level of education on breast cancer across the communities, so they can take initiatives to improve their lifestyles and perceive breast cancer screening as a routine check-up.”

AZF, PHCC and HMC 2 [].jpg

Following the event, AZF carried out a raffle draw, in which a Nissan sedan car was presented to the winner from the first 200 female participants. Earlier this week, Aspire Zone Foundation organised ‘Cook Pink’ an internal event for its employees to raise their awareness on the importance of healthy food in the prevention of breast cancer. The event witnessed a large turnout from AZF employees and was sponsored by L’Occitane. The event is designed to mark Breast Cancer Awareness Month (BCAM), an annual international health campaign organised by major breast cancer charities every October. Organisations worldwide hold activities to increase awareness of the disease among community members, particularly women, and to raise funds for research into its causes, prevention, diagnosis, treatment and cure.

As a sports organization, AZF focuses on promoting an active and healthy lifestyle among all community members, in line with theHuman Development pillar of the Qatar National Vision 2030, which aims to create a physically and psychologically healthy population for a well-rounded society.