The Bedaya Center for Entrepreneurship and Career Development (Bedaya Center), a joint initiative by Qatar Development Bank and Silatech, organised its monthly meeting with entrepreneurs at Katara Cultural Village as a workshop on Instagram, with trainer and social media expert Ammar Mohammed.
The meeting, held regularly on the second Sunday each month, seeks to offer Qatari youth access to training, guidance and support, enabling them to meet highly qualified experts to learn about their practical experiences and share valuable insights. This month, the get-together tackled the topic of how to promote a business through social media giant Instagram.
“I’m delighted to be an active partner at Bedaya Center’s monthly meetings. This month we focused on business marketing through Instagram, which is currently one of the most important social media websites,” said Ammar Mohammed, who pointed out during the meeting that many people promote their businesses and products on Instagram, now boasting 150 million monthly active users who upload 40 million pictures and videos every day.
However, Mohammed added that what matters most is not quantity but quality and offered a deeper, more comprehensive insight into establishing an online footprint and a unique brand. He also revealed to the audience how to define their goals and plan to optimally leverage social media websites, suggesting ideas and steps that could be taken by the attentive audience when marketing their businesses and how they could spread ideas to increase their efficiency and influence.
For her part, Yasmeen Hassan, Entrepreneurship Manager at Bedaya Center, said: “We go all-out in the center to attract entrepreneurs to our monthly meetings. This month, the meeting has lifted the lid on how important Instagram is for businesses and how entrepreneurs can use it to promote their ideas, products and firms. Small and medium enterprises have consistently used Instagram to great effect, and it has gained wide popularity across the Arab World.”