Posted on March 23, 2020

Complementing the efforts and precautionary measures taken by the government to prevent and limit the spread of the Coronavirus (COVID19), Bedaya Center for Entrepreneurship and Career Development (Bedaya Center), a joint initiative by Qatar Development Bank and Silatech has launched an innovative initiative #Sustainyourbusiness.

The objective of this initiative is to support entrepreneurs and businesses so that they can continue work by offering their products to all members of society through the delivery platforms- "Rafeeq" and "Snoonu". The initiative will  provide the much needed assistance to entrepreneurs under the current circumstances, in a manner that guarantees the protection of the health and safety of all members of society. Under the agreements, Bedaya Center will support all startups project operating under #Sustainyourbusiness initiative by providing solutions aimed at continuing their productivity to maintain the sustainability of their businesses under the current conditions.

Both “Rafeeq” and “Snoonu” on their platform will provide a dedicated section for Bedaya including all projects operating under the #Sustainyourbusiness initiative to promote, showcase and sell their products free of charge for six months. Moreover, both platforms will also offer the “Bedaya Entrepreneurs” storage areas for their products, in addition to marketing and promotional services as well. To be part of the #Sustainyourbusiness initiative, Bedaya Center has set terms and conditions for the local projects to be a part of it. The conditions include having license for home-based business or a commercial registration. Priority will be given to emerging projects which have been operating for two years or less since their establishment and troubled projects. Similarly, the products must be either designed or manufactured locally and all products must fit with the initiative in terms of showcasing and packaging.

Commenting on the initiative, Reema Al-Khater, Marketing Manager at Bedaya Center said, “ In view of the current conditions and completing the precautionary efforts and measures taken to prevent and limit the spread of the Coronavirus by closing commercial complexes and markets, ban in all forms of gatherings and following instructions for preventive home quarantine, we have strived to forge agreements with two of the most popular e-marketing and delivery platforms in Qatar to provide channels that benefits entrepreneurs and their emerging projects. This agreement will facilitate in promoting, showcasing and offering products online due to the suspension of activities and events that were considered sales platforms for these projects. The agreement will also provide a hassle-free opportunity for customers to shop as per their convenience and more importantly with safety”.

“We have embarked on a new era with the #Sustainyourbusiness initiative that will enable our entrepreneurs and troubled projects to continue their productivity. We hope that this initiative will provide them a new channel to market and deliver their products across the best platforms in Qatar. Likewise, this will also be our first step to expand our activities as we begin our feasibility studies regarding new steps that will provide new marketing channels for our remaining initiatives in the future such as the Ramadan Bazaar and Dukan Bedaya”.

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