Posted on April 24, 2014

Canon Middle East, a leader in imaging solutions, has appointed Media Group International (MGI) to expand its Professional Video business in Qatar within the broadcast and production industry, as part of its diversification into new business domains such as professional cinematography and pro-video.

Canon’s collaboration with MGI is one of several new business initiatives that focus on product offerings for targeted sectors. MGI will concentrate on cinematography and professional video equipment with multipurpose technology that can be utilized across several platforms. With the rise of media outlets and filmmaking in the Middle East, MGI will highlight key opportunities for Canon in the country and throughout the region.

MGI is a proven media system integrator with 35 years of experience in designing systems to meet and exceed customer expectations. The first company in its sector in the Middle East to receive ISO 9001:2008 certification, MGI assures customers the highest management standards and world-class quality assured products. It also provides current and new media companies with the latest multiscreen technologies that simplify work.

Anurag Agrawal, Canon Middle East Managing Director, said: “Having MGI on board as a Canon Authorized Partner in Qatar is a great asset in expanding our professional video business and one tactic to achieving the diversity strategy set at our partner conference. As we continue to explore new opportunities, we are dedicated to providing products that meets the needs of customers across several sectors while enhancing their overall experience. MGI, with its strong local presence and proven track-record, will support Canon in ensuring that reliable and high quality video solutions are available to the growing media industry in Qatar.”

Mr Hendrik Verbrugghe, Marketing Director, Retail Marketing, Canon Middle East said: “MGI has the expertise in equipment brands necessary to advise customers such as broadcasters, production houses and videographers. Their specialization in providing system integration solutions will allow them to mix and match the best Canon hardware, such as the C Series, XF Series or XA Series, with the finest software to create a truly unique user experience for the audience.”

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Paul Hennessy, CEO of MGI, said: "The Middle East and North Africa film industry is on the rise and starting to attract the attentional of the international community. Canon Middle East is a strong supporter of local projects like the Dubai International Film Festival as well as regional talent such as Canon Ambassadors Nayla Al Khaja and Khaled Abol Naga. The support Canon provides towards industry workshops and product training allows unknown but gifted individuals a chance to showcase their skills. At MGI, we recognize the talent and inspiration this region has to offer and are committed to providing the high quality technical infrastructure the industry needs. Our partnership with Canon will further ensure that videographers in Qatar will have access to the best professional video equipment possible.”

Canon’s range of professional videography cameras includes the C Series which is used by both independent and Hollywood filmmakers for cinematography purposes. The XA and XF Series are ideal for broadcasting companies and often utilized to capture live events or documentaries. Among the models is the FX300, Canon’s first Professional file-based HD Video Camera. It allows versatile file-based recording and direct to readily available CF Cards that create an easy integration into the standardized workflows needed in broadcast. All cameras are designed through feedback from professional camera operators in order to create the ultimate mobile tool that maintains an excellent balance between operation and weight.

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