Posted on November 04, 2018

Careem, one of the region’s leading technology organizations, launched a breast cancer awareness campaign in partnership with the Qatar Cancer Society last October.

When a Careem customer booked a ride using the code “PINKPOWER”, 10% of the ride’s fare was donated to Qatar Cancer Society during the Breast Cancer Awareness Month. According to the World Health Organization (WHO), breast cancer is the most frequent cancer among women, impacting 2.1 million women each year and causes the greatest number of cancer-related deaths. In 2018, it is estimated that 627,000 women passed away from breast cancer, that is approximately 15% of all cancer deaths among women.

Khaled Nuseibeh, General Manager of Careem GCC said: “The earlier we educate young women, the healthier the communities become. One of our main goals at Careem is to give back to our communities, our region and our customers and if we help at least one woman combat the disease, it would be a great victory for all of us.” Mariam Hamad Al Nuaimi, General Manager of Qatar Cancer society said: “We truly value our partnership with Careem Qatar and the efforts set towards reaching out to their passengers to raise the awareness of the dangers of Breast Cancer. We have to deliver the most important message at the end of the day, the earlier a tumor is detected and treated, the better the outcomes.”

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