Posted on January 25, 2018

The first edition of the Qatar’s Chocolate, Coffee and Tea Festival (CTCF) was inaugurated with much fanfare at the Hotel Park – Sheraton in Doha on Thursday.

The festival, which will be held from January 25 to February 3, is organised by Four and One, a leading business agency, and it brings together more than 40 exhibitors, who will be displaying and providing free tastings of their finest Chocolate, Teas and Coffee while introducing the latest award winning technological products. The opening ceremony was attended by Qatar Tourism Authority Director of Exhibitions Ahmed Al Obaidli, Australian Ambassador to Qatar Axel Wabenhorst, Four and One Chairman Omran Al Sherawi, Four and One Chief Executive Officer, Fernando De Guama and other dignitaries.

Inaugurating the festival at the Park Hotel was SNS Chief Executive Officer Mr. Saleh Al Eida urged organisers to make the event an annual celebration with a focal point for culture, business and tourism. Speaking at the event, Sherawi said, “We are delighted to organise the chocolate, tea and coffee festival which is the first of its kind in Qatar. The festival marks the beginning of a long story in the development of the industry in the country. CTC will not only create more awareness about the beverages but also help to introduce new variants to the delights of consumers in the country.”

De Guama said, “Qatar is known for its fine taste in tea, chocolate and coffee and bringing together the calibre of exhibitors at the festival showcases the extent of the importance of such an event. For 10 days, attendees will have the opportunity of sampling some of the best brands while at the same time enjoy the best of interactive entertainment.” “While the festival is professional in nature, it is albeit designed to ensure that all attendees witness 10 days of fun-filled activities. There will be ongoing live entertainment, bloggers lounge, and various competitions involving professionals and members of the public,” he added.

The opening night attracted well over 5000 people and featured different live presentations and classical performances as well as a painting competition hosted by renowned Qatari Fahad al Maadeed.

The 10-day entry free festival opens each night from 5.00 pm – 12.00am. 

About Four and One

 Four and One also known to be the leading business agency is composed of creative, innovators and researchers responsible for the delivery of award winning Marketing and Communication strategies. We are composed of leading communications and marketing strategists who will overcome any challenge in their path and deliver out of box, innovative solutions to your most complicated task or mission.

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