Posted on November 07, 2014

College of the North Atlantic Qatar recently presented a cheque of QR13,000 to the Qatar Cancer Society (QCS) as part of efforts to promote cancer awareness campaign in the country, said Qatar Tribune. Omar al Twaissi and Mohammed al Tamimi of the QCS received the cheque on behalf of the society. 

As part of its activities to recognise October as the international Breast Cancer Awareness month, the CNA-Q went pink throughout the month. Trees were wrapped with pink, ribbons were placed around the campus, and for three days students and staff turned out for a series of events. Official events took place between October 20-22, including an employee and student walk, demonstrations of detection and patient care, a display of pink cars, a booth where students and staff could have a pink ribbon manicure, raffle draws for artwork, and two handmade quilts as well as a pink bake sale. 

One of the most poignant events during the week was the Survivors Panel 'Stories of Strength, Belief, Hope and Courage.' During the panel, women from both CNA-Q and the local community shared their personal experiences with breast cancer. "Utilising the theme 'Unmask Cancer' CNA-Q's annual Breast Cancer Awareness campaign aimed to promote prevention, appreciate supporters and celebrate survivors," explained event coordinator Colleen Hickey.

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"CNA-Q is dedicated to sharing vital, accurate, information regarding breast cancer. Students, faculty, staff and executive members are honoured to work with our community partners to provide information and raise funds for the Qatar Cancer Society so they may continue their important work." While raising awareness is the main focus of the week, the activities also provide an opportunity to raise money to support research being done in Qatar by the Qatar Cancer Society. 

The success of the event was cemented when organisers were presented with the 'Most Influential Campaign Award 2014' during the recent Beauty and the Beast Awards hosted by Queen Medical and The Youth Company. Judges agreed that the use of social media, particularly Instagram, during the campaign made it possible for organisers to successfully reach a younger demographic than normal.