Posted on February 07, 2011

Fifty One East, the leading retail chain in Qatar, is the Official Audio Visual and IT Sponsor of the upcoming Commercial Bank Qatar Masters 2011. Adding creative and cutting-edge entertainment solutions to the tournament, Fifty One East will provide Sony's top AV services for the duration of this global sporting event.

Fifty One East will introduce the astonishing "3D World Created by Sony" comprising a first-class line-up of the latest in high-end products such as cameras, laptops and gaming. This sponsorship goes hand-in-hand with Sony's status as Qatar's premier choice for technology as it brings to this year's Qatar Masters NEX, the smallest and lightest interchangeable lens digital cameras, VAIO Z laptops and "Move" motion controller which will take gaming enthusiasts a step further towards the future of entertainment.

Ever since 1998, Qatar's Golf Club has hosted the prestigious Qatar Masters tournament and held in February of this year as part of the European and Asian PGA tours schedule. Each year many of the world's most distinguished golfers compete on the Club's unique and challenging desert-type Championship Course measuring 7,374 yards from the tournament tees and designed by Peter Harradine, one of the world's leading golf course architects. This year's prize is a whopping USD 2.5 Million.

Fifty One East is the exclusive address for a style savvy population seeking life-enhancing elements in Qatar. Driven by unfaltering customer loyalty, immeasurable retail known-how and a diligent belief in its commitment towards providing its community with nothing short of the most premium indulgences, Fifty One East brings the epitome of modernity fused with the essence of the Orient.

Fifty One East houses a gamut of international electronics and non-electronics brand names the caliber of Sony, Bose, Yamaha, Apple, Sony Ericsson, Gigaset, Belkin, HTC, Rolex, Tudor,  Armand Nicolet , BLU, Vulcain, Faberge, BRM Watches, H. Moser & Cie, Guy Laroche,  Cacharel, Nina Ricci,  Chanel, Givenchy, Amouage, Elizabeth Arden, Dior, Lancôme, YSL, Brioni,  Smalto, Cerruti, Calvin klein, Fabio inghirami, Moreschi, Azzaro, Balmain, Georges Hobeika, George Chakra, J Mendel, Temperley, Zagliani, Vanlaack,  Bally, Stuart Weitzman & Baldinini.

Fifty One East paves the way for Darwish Holding’s vision to bring forth internationalism in standards in-keeping with the country’s well-respected heritage and identity. Representing Qatar's coordinates, Fifty One East accentuates Darwish Holding’s productive role in boosting the country’s developmental endeavors.

Fifty One East is the continuation of what is still considered in the heart of many as the Home to the world’s best and the country’s firsts.