Posted on November 23, 2014

On the occasion of its fifth anniversary in the Middle East and the launch of its Seasonal jewelry line, Georg Jensen store at The Pearl-Qatar witnessed last Wednesday a fashion event inside the store located within the exclusive surroundings of the Island.

Attended by senior company officials, VIP guests and various media representatives, the event was organized by United Fashion Company (UFC), a wholly owned subsidiary of United Development Company, which successfully has solidified its positioning as one of Qatar’s main players in fashion, beauty and lifestyle brand management. The fashionable jewelry collection launched at the event, was well received by all attendees, who enjoyed the latest and innovative designs and home accessories by Georg Jensen.

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“With the population growing in Qatar, we have witnessed an increase in the demand for more unique and rare items,” Theo Swart, UFC General Manager, said. “Georg Jensen at The Pearl-Qatar has recognized this demand. The new collection in iconic Danish designs offers the discerning consumer in Qatar the perfect opportunity to own truly unique and beautifully crafted jewelry and home ware items that are timeless and practical in design.”

Theo added that UFC has noticed that Qatari nationals in particular have shown a constant and increasing interest in unique and limited items and that they find Georg Jensen a perfect fit for that. “Therefore, they welcome an event like this because it offers them the perfect opportunity to be the first to experience the new designs and conveniently shop for the forthcoming festive season,” he said.

Steve Amstutz, President Georg Jensen Europe, underlined the importance of unifying the shopping experience and product offerings across all Georg Jensen stores around the world to ensures hoppers’ satisfaction and service excellence. “Hence the launch of the new jewelry line in Georg Jensen’s only store in the Middle East at The Pearl-Qatar was necessary after five years of successful operations and the subsequent large customer base,” he said.

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It is noteworthy that Georg Jensen is an internationally renowned Danish brand that dates back to 104 years. A company specialized in the design of various luxury lifestyle items fit for women and men’s use, including products made of precious stones, gold, silverware, stainless steel, antiques, watches and jewelry, in addition to ornamental tools, decorations and various gifts usually presented on different occasions. The Pearl-Qatar occupies a prime location off the coast of Doha’s West Bay and boasts an assortment of residential accommodations for every taste and style spread over ten Mediterranean-themed districts. A variety of over 600 high-end and well known retail and lavish hospitality outlets across three main retail areas, three world-class marinas and an impressive beachfront have made this mixed used development one the most distinguished locations in the Middle East.