Posted on May 07, 2016

Building on its great success in previous years, the Ras Laffan Community Outreach Programme (COP) recently kicked off the third annual season of the ‘Darb Al Salama’ (Safe Journey) initiative for school children. The road safety campaign took place on May 4th and 5th at the Barzan Youth Centre, and it targeted residents of Umm Slal and the Northern Communities, particularly those aged between 14 and 21 years old.

This initiative supports the Human Development Pillar of the Qatar National Vision 2030 by helping protect Qatar’s most valuable resource – its people. ‘Darb Al Salama’ is a long-term sustainable initiative of the COP to help change behavior in order to reduce fatalities and serious injuries resulting from road accidents. ‘Darb Al Salama’ uses a mix of practical and computer-based education tools to help change driving behaviors, with the vision of improving traffic safety. To date, the initiative has attracted participation from more than 12,000 young people from youth centres and schools across Doha and the Northern Communities.

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‘Darb Al Salama’ includes the ‘Rakkiz Tislam’ programme, which means ‘Focus to be Safe’ in Arabic. ‘Rakkiz Tislam’ is a computer-based training module that has been brought to the Middle East for the first time and is designed and tailored to Qatar’s roads and its driving environment. The programme helps young drivers identify and respond to potentially unsafe traffic situations, with the aim of positively impacting their driving behavior.

Last year’s campaign attracted almost 7,000 students from 30 schools in Al Thakhira, Umm Slal and the Northern Communities. ‘Darb Al Salama’ is a COP initiative organised in partnership with the Ministry of Interior, Traffic Department, Qatar Red Crescent, and Community Policing Department. COP is a consortium of operators in Ras Laffan Industrial City that includes Qatar Petroleum, Qatargas, RasGas, Dolphin Energy Limited, Pearl GTL (the world’s largest gas to liquids plant delivered by Qatar Petroleum and Qatar Shell) and Oryx GTL.

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