Posted on August 26, 2018

There is nothing better than starting the new academic year with a brand new school gear, including pencil cases, lunch boxes and backpacks embellished with much-adored cartoon characters and glittering motifs. Kids celebrate the end of the summer season by preparing their essential back to school accessories, marking their school debut alongside their peers, in a new academic year.

With its diverse range of back to school offerings, Doha Festival City welcomes parents to explore the different stores and discounts available at the mall for the perfect school accessories, including numerous stationary and backpack options to choose from.

Doha Festival City welcomes shoppers to enjoy the various discounts offered by stores during the back to school season:


Participating with the Back to School campaign which launched on the 1st of August and will run up till the 13th of September, ACE offers numerous back to school essentials such as organizational furniture and other storage items, important for any little one to organize their needs. Participating with the Back to School campaign which launched on the 1st of August and will run up till the 13th of September, ACE offers numerous back to school essentials such as organizational furniture and other storage items, important for any little one to organize their needs.


Samsonite features lovable and colourful designs for their children’s backpacks. Dotted with enchanting patterns and galactic imagery, the backpacks fit any little one’s needs for sporting stylish school accessories. Samsonite provide the right gear for adventures anywhere. Since their founding in 1978, Samsonite creates durable and reliable luggage ware which is affordable and distinctive in its design. Samsonite’s designs are for all ages and serve a majority of preferences, for any need or desire. Backpacks being an essential item for school going culture, becomes the key piece in any child’s school gear, making it pivotal to choose the most stylish and comfortable piece existent. Be it for infants or teenagers, Samsonite has the perfect range of backpacks for any school going individual.

In exchange for old backpacks Samsonite will be offering a 25% discount gift voucher for any item which is purchased in store. This offer will be available from the 8th to 15th August.

Pottery Barn Kids

Personalized backpacks and popping accessories, Pottery Barn Kids offers the perfect range of back to school accessories at one stop. Planning ahead for the new year is important, especially to find the perfect decorative backpack for the little ones, by personalizing it with their names or initials for an extra dazzling touch, as well as finding the pairing the backpack with the right lunch box and water bottle. Pottery Barn Kids’ On the Glow collection adds a special pop of colour with a twist, aglow in the dark feature that brings to life the imaginative designs. Pottery Barn Kids, in order to kickstart the back to school season, offers a Buy 2 Get 1 Free on all items which are from their back to school collection. The promotion will run from July 31st to September 15th.

Daiso Japan

The recognisable Japanese brand, Daiso, features backpacks with all-time favourite Disney film characters, as well as pencil cases and lunch bags inspired by the much-loved Disney film featuring the iconic sisters, Anna and Elsa from Frozen. Daiso also offers superhero inspired accessories, including famous comic book characters such as The Hulk, Spiderman and even The Avengers. Daiso hopes to help students have a comfortable and stylish academic year ahead.


With elegant backpacks, Mosafer offers a selected choice of school accessories, with the added benefit of a gift voucher, old backpacks, from any brand, can be exchanged for a gift voucher which can discount up to 25% off on the purchase of any item.  The offer will be available from the 9th of August to the 15th of September, giving children enough time to find the right bag for the next academic year. Shoppers can choose from an array of backpacks, wheeled backpacks, pencil cases, lunch boxes and even water bottles to fit their needs and wants. The High Sierra collection of bags is perfect for those who love to add a little more colour to their accessories. With camo and cherry blossom print, the collection suits a range of personalities and likings. The colourful and striking backpacks will be perfectly suitable to carry books and lunch boxes whilst doubling as a dazzling every day accessory.


MUJI, the minimalist Japanese brand, welcomes parents and children to come visit their store to find a range of different gear for this annual occasion. With a special collection of stationary, MUJI has an impeccable range of essential, day to day items, which any school goer must have. Recycled notepads, hole- punchers, scissors, staplers, markers and sticky notes, all can be found at the one stop shop. Their down to earth designs bring out the more muted sides of personalities, helping customise and pair any stationary or accessory with one another. 

Offering a buy two get one off offer, MUJI becomes a stationary lover’s haven for children, and an essential spot to shop for the new school year. The offer is available from the 26th of August to the 19th of September.

Marks & Spencer

Marks & Spencer’s offers a multitude of accessories and uniforms to choose from, helping to create a memorable school year, offering comfortable items of clothing for children to use on a daily basis. Selected items are made out of pure cotton, which is breathable and a great wear for the whole school day, including a special smart new fabric technology that doesn’t fade nor ruin after numerous washes. Much is to be said about Marks & Spencer’s range of school accessories, with a special attention to detail, the store offers a variety of items for all types of school goers. From special Disney inspired Ariel backpacks to bright and colourful lunchboxes modelled after Thomas the Train, every child will find their favourite items.

Angry Birds World

With a special focus dedicated to the back to school season, Angry Birds World will be offering customers a bundle of reasons to sprint to Doha Festival City to get the much-awaited Angry Birds backpacks. The collection consists of school bags, pencil cases, water bottles, lunch boxes, exciting stickers, and ball point pens all available in a bundle for 269 QR.

Purificacion Garcia

With a devoted surprise to all shoppers during the back to school season, Purificacion Garcia will be offering customers an exclusive notebook with any purchase on their selected back to school offerings. This offer will be valid from the 26th of August till 4th of September.

Virgin Megastore

Back to school goers will be pleased to know that Virgin Megastore is offering an exclusive Education Offer on their MacBook Pro laptops, saving up to QAR 1,250 and receiving a 6 months instalment plan with 0% interest from CBQ. This offer will be valid from the 5th of August till 27th of October, as terms and conditions apply. Shoppers applicable to University Students & Education Sector Staff.