Posted on August 11, 2014

Duracell and Hasbro are aiming to power smiles for children and their families in Qatar through a toy donation to Hamad Medical Corporation as part of a cause-related marketing initiative throughout the summer. Duracell will be supporting children by launching a charity initiative titled “1 Pack = 1 Smile” – for every pack of Duracell TurboMax purchased between July 15th 2014 and August 30th 2014, Duracell will be donating toys to children being treated at the Hamad Medical Corporation’s facilities in Qatar.

Qatar Airways Houston

“We are proud to announce Duracell’s first charity initiative in Qatar whereby a small act of kindness, such as giving a toy goes a long way in spreading smiles across families in the country. Our collaboration with Hasbro and the donation to Hamad Medical Corporation will allow consumers to touch the lives of children in Qatar by simply purchasing one pack of Turbomax,” said Lea Jarrar, Brand Operations Manager for Duracell Arabian Peninsula.

Consumers can find the Duracell TurboMax battery packs on the charity displays at all major hypermarkets and supermarkets across Qatar. For more information visit