Posted on September 18, 2019

This year's executive education program at Northwestern University in Qatar (NU-Q) includes masterclasses on data analysis, strategic communication, corporate social responsibility, cybersecurity, and brand management. The courses will be offered throughout the academic year.

“Our Executive Education program was inaugurated last year and area professionals have been – and will – benefit from Northwestern’s expertise and mastery in the world of media and communication,” said Everette E. Dennis, dean and CEO. “In developing this program, we consulted widely in the community and crafted the program to meet the needs of professionals and organizations in Qatar.”

During the fall semester, three masterclasses will be offered.

The first class, Using Data Analytics for Marketing Communication, focuses on understanding the value of data and how it can lead to better-informed business decisions, as well as identify sales leads. The program is being taught by Edward C. Malthouse, a Northwestern, U.S. professor with the Medill and Kellogg schools and a research fellow at the Northwestern’s Media Management Center. Joining Malthouse will be Carlos Arcila Calderón, an assistant professor in the Department of Sociology and Communication at the University of Salamanca, Spain.

NU-Q Professor S. Venus Jin, an expert in digital marketing with extensive research experience in digital media psychology, social media marketing, brand management, and consumer behavior; and Greg Bergida, director of planning, assessment and strategy at NU-Q, will teach the second class, Executing and Analyzing a Successful Social Media Marketing Strategy. The course will cover the processes involved in designing, launching, and assessing a successful social media marketing campaign. Meanwhile, the third class – Corporate Social Responsibility (CSR) and Organizational Reputation – tackles the challenges of pursuing organizational CSR campaigns effectively and their impact on corporate reputation. Brayden King, a professor of management and organizations at Northwestern’s Kellogg School of Management and an expert on how social movement activists influence CSR and organizational change will teach the class.

NU-Q's Executive Education Program was created to meet the growing demand for professional learning opportunities in media communications, both of which Northwestern teaches to undergraduates. Jairo Lugo-Ocando, a professor and director of executive and graduate education at NU-Q noted that similar to Northwestern’s programming in Evanston and for undergraduates in Doha, “our executive education programs employ innovative approaches and immersive teaching technologies taught by leading experts in the fields of media and communication."

Students enrolled in the program receive a year-long complimentary access to the NU-Q’s Executive Education Learning Community, which provides several tools for professional development including access to the University's Library, one-on-one consultations with instructors, and access to a collection of online resources and articles.

To learn more or apply, please click here.

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