Posted on January 06, 2014

Fifty One East, the exquisite retail chain of Qatar, and Rolex, the leading brand of the Swiss watch industry, together supported the star-studded Qatar ExxonMobil Open 2014 for the4thyear in a row. The tournament was held at the Khalifa International Tennis and Squash Complex between December 31, 2013 and January 04, 2014.

Qatar Exxonmobil Open 2014 is one of the year’s most anticipated social and sporting events that gather tennis enthusiasts in Qatar. The event was covered the world over through a number of the most respected media outlets from across the globe who flew to the capital of Qatar to report on the highly-awaited matches.The 2014 event saw World no. 1: Rafael Nadal, World no. 3: David Ferrer, World No. 4: Andy Murray and World no. 7: Tomas Berdych who led a star-studded field of 32 international players.

Rafael Nadal, tennis player 2 [qatarisbooming.com].jpg

Fifty One East would like to congratulate Rafael Nadal, the winner of Qatar Exxon Mobile Open 2014, for his phenomenal moves which led him to the peak of his victory, and that was a great milestone achievement to be named as one of the world’s top players this season.

Mr. Bader Abdullah Al-Darwish, Chairman of Darwish Holding, said: “The Qatar ExxonMobil has long been amongst QTF’s most awaited events and we’re very much honored to be part of this prominent sports event that captivated the sports aficionados in Qatar for the 4th year in a row.Fifty One East is a key player in the retail industry in Qatar and therefore it is our duty to show commitment and support to such venerated initiatives that put the country on the international sports map, and we will make sure to continue to do so for the upcoming years.”

Rafael Nadal, tennis player 3 [qatarisbooming.com].jpg

The two distinguished brand names are the Silver Sponsors for 2014, 2015 and 2016 tournaments. Rolex, the official time keeper and Fifty One East, will continue to add timeless luxury to an event which has become a sports fixture on the calendar of many in the country.

Fifty One East is the longest-standing retail chain in Qatar and the most exclusive address for a style-savvy population seeking the best life-enhancing elements. Driven by unfaltering customer loyalty, immeasurable retail know-how and a diligent belief in its commitment towards providing its community with nothing short of the most premium indulgences, Fifty One East brings the epitome of modernity fused with the essence of the Orient.

Fifty One East paves the way for Darwish Holding's vision to bring forth internationalism in standards in-keeping with the country's well-respected heritage and identity. Representing Qatar's coordinates, Fifty One East accentuates Darwish Holding's productive role in boosting the country's developmental endeavors.

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