Posted on February 16, 2017

Fifty One East, Qatar’s favourite department store and Sony Middle East and Africa brings the latest Cyber-shot™ HX350 high-zoom camera great for expansive landscapes to exotic wildlife and family portraits.

The Cyber-shot HX350 camera will be available for QAR 1,699 at Fifty One East store located in Al Maha Center on Salwa Road in addition to FNAC in Lagoona Mall, all branches of Virgin Megastore as well as major retailers in Qatar. With a mix of easy-to-use features and DSLR-inspired styling, the new Cyber-shot HX350 is best suited for discerning photographers graduating from smartphone snaps. Fitting beautifully in the hand, the HX350 packs big camera performance into a compact body – for limitless creative possibilities with a fixed lens.

The camera is good for any shooting situation, with the ZEISS® Vario-Sonnar T* lens offering a huge 50x optical zoom range – corresponding to 24mm wide angle to 1,200mm super telephoto (equivalent in 35mm format). Clear Image Zoom doubles maximum magnification to a breath-taking 100x1, bringing distant buildings, people and animals jaw-droppingly close. Camera shake is the enemy of high-zoom shooting, as any pro knows and the Cyber-shot HX350 is packed with Optical SteadyShot™ that cuts handheld wobbles for crisper stills, rapidly shifting a group of lens elements to correct for the slightest hand tremors. Intelligent Active Mode keeps Full HD videos equally sharp and blur-free with Sony’s proprietary frame analysis technology.

Enthusiasts will be impressed by the high-resolution back-illuminated Exmor R™ CMOS sensor with 20.4 effective megapixels and speedy BIONZ X™ image processing engine. The Cyber-shot HX350 is also great for shooting indoors or in low light resulting to crisp, low noise images and pristine Full HD video footage. The easy to use Cyber-shot™ HX350 is loaded with serious shooting options. There’s a manual ring for smooth adjustment of zoom/focus, plus an easily-accessible mode dial and custom button for quick adjustment of favourite settings. The full P/A/S/M controls provide all the exposure options needed to craft stunning pictures and Full HD videos. Movie-makers will also welcome the extra detail of a 24p shooting mode that gives footage that authentically cinematic look.

The camera also provides a high-contrast electronic viewfinder, the same on a DSLR, or use the manually tiltable 7.5cm (3.0-type) LCD with 921k dot resolution. The Cyber-shot HX350 has extra shooting refinements including the Motion Shot Video that offers a split-second series of superimposed images for any action photography. It also has a TRILUMINOS™ Colour support that is compatible with BRAVIA™ TVs ensuring still shots are bursting with vivid, vibrant colours. After shooting, connect the camera to a 4K television for a big, beautiful view of the photos.