Posted on August 26, 2015

Fifty One East, Qatar’s Favorite Department Store, and Sony Middle East and Africa, the leading consumer electronics brand, proudly announced the α7R II, Sony’s newest state-of-the-art full-frame mirrorless camera. The new α7R II from Sony is now available at all Fifty One East outlets located in Al Maha Center on Salwa Road and City Center Doha in addition to Virgin Megastore at Villaggio and Landmark malls.

The new camera delivers an innovative imaging experience with the world’s first back-illuminated 35mm full-frame sensor Exmor R™ CMOS sensor1, which realises high-resolution (approximately 42.4 effective megapixels), high-sensitivity (expandable up to ISO 102400) and high-speed AF response up to 40 per cent faster than the original α7R, thanks to 399 focal plane phase detection AF points. It includes a 5-axis image stabilisation system borrowed from the acclaimed α7 II model, and has the ability to shoot and record 4K videos in multiple formats including Super 35mm (without pixel binning) and full-frame format, a world’s first for digital cameras1.

Fifty One East and Sony deliver 2 [qatarisbooming.com].jpgMoreover, the interchangeable lens camera has a newly refined XGA OLED Tru-Finder™ with the world’s highest (0.78x) viewfinder magnification. α7R II is compatible with Sony’s growing line-up of α mount lenses, which now totals 63 different models including 12 native FE full frame lenses. By early 2016, Sony will add eight new lenses to its FE full frame lineup, bringing the FE total to 20 lenses and the overall α mount assortment to 70 different models.

The newly-developed 42.4-megapixel back-illuminated CMOS sensor is the most advanced, versatile and highest-resolution full-frame image sensor that Sony has ever created, allowing the α7R II to reach new levels of quality, sensitivity and response speed. In the past, many photographers have been forced to choose between high-resolution and high-speed or high-resolution and high-sensitivity when selecting a camera. The new α7R II eliminates that sacrifice thanks to its innovative image sensor.   

Fifty One East and Sony deliver 3 [qatarisbooming.com].jpgThe launch of the new cameras come off the back of a successful year for the number one image sensor manufacturer for digital cameras and video recorders – Sony finished FY2014 with over 50% market share continuing to be clear No.1 manufacturer. In addition, Sony cameras incorporate “the world’s most selected” image sensor. Add the following disclaimer if necessary - *Based on Sony research – April 2014 to March 2015 (over 50% market share).

A variety of exclusive stories and exciting new content shot with the new RX and α7R II cameras and other high-end Sony imaging products can be found at www.sony.com/alpha, Sony’s new community site built to educate, inspire and showcase all fans and customers of Sony imaging products. A full preview of videos and still images shot with the new models are also available at global sites www.youtube.com/c/imagingbySony  and www.sony.net/product/di_photo_gallery

For access to all of the latest Sony camera news on twitter, follow #SonyCamera.

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