Posted on January 18, 2017

Fifty One East, Qatar's most prestigious shopping destination, is celebrating its 20th year of successful partnership with Commercial Bank Qatar Masters. Qatar’s flagship golf event, the Commercial Bank Qatar Masters, sees Fifty One East return as the Official Retailer of the four-day European Tour event, which will be held at Doha Golf Club from 26-29 January.

Fifty One East, Qatar’s favorite department store, has been supporting the Qatar Masters since the inaugural edition in 1998 and will continue to partner with the tournament as the Official Retailer along with its other brands, Technology Partner Ricoh and Ticketing Partner FNAC. The Commercial Bank Qatar Masters 2017 is regarded as Qatar’s annual must-attend sporting and social event. For its 20th edition, all eyes will be on Doha as the biggest names in the sport vie for the Mother of Pearl Trophy on one of the most challenging courses on The Tour.

Mr. Bader Al-Darwish, Chairman and Managing Director of Darwish Holding, commented: “We are proud to have Fifty One East associated with such a prominent and esteemed sporting event in Qatar for the past 20 years, adding sophistication and style to the tournament. The Commercial Bank Qatar Masters, the most prominent event in Qatar, is a world class championship and Fifty One East’s association with it is a perfect fit. The tournament has grown year on year to become the most anticipated sporting event in Qatar that brings together the entire community and promotes local talent.” He added, “Fifty One East consistently strives to support activities that have a positive impact on the environment, society and Qatar as a nation.”

Ricoh’s involvement with golf extends to several tournaments around the world including the Commercial Bank Qatar Masters for the third year running. During the event, the renowned brand is installing its top of the range products to provide the tournament with its impressive printing solutions. FNAC, located in Lagoona Mall, will be present in the Public Village throughout the tournament and will be offering fans and visitors a wide array of technological and cultural products to appeal to all. The French retailer will also be running competitions and providing many exclusive and attractive offers.

“It is our pleasure to have the continued support of Fifty One East towards making the tournament experience unique for spectators. Fifty One East, Ricoh and FNAC are key players in the retail and distribution of cultural and electronic goods in this market. As a Qatari event, our long-standing Qatari partners are what help this event thrive and stand out from the rest. The Commercial Bank Qatar Masters is not only an international event, it’s one of Qatar’s biggest community events, giving the opportunity for official sponsors to build brand awareness, give back to the local community and build relationships with VIP hospitality guests,” commented Joseph Abraham, CEO of tournament title sponsor Commercial Bank.