Posted on November 12, 2017

Fifty One East, Qatar’s favorite department store, held Bridal Lounge’s grand opening ceremony in the presence of New York Fashion designer, Naeem Khan, who presented his RTW Spring/Summer 2018 and Bridal Fall 2018 collections. The grand opening was attended by high profile personnel and VIP clients along with respected guests from the media. Located in Lagoona Mall, the Bridal Lounge - Fifty One East was designed to create a seamless and delightful experience in an off-white and silver coloured setting appealing to clienteles in search of rare emotions. 

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The new concept offers everything needed for the perfect wedding. A detail-oriented, dedicated dream team of experts is on hand to advise clients on each and every element needed to make the brides’ big day even more special. Bridal Lounge, together with selected local and international partners, offers services and one-on-one expertise for every planning need. From customized couture gowns, stylists and planners to florists, jewellers and caterers, right down to a photographer who captures every special moment leading up to the big day, Bridal Lounge provides a one-stop destination for brides-to-be.

Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East, commented: “We have combined the trusted expertise and heritage of Fifty One East with the knowledge of the best bridal experts in the market and the stunning work of premium designers, to create the ultimate destination that offers a truly personalized service to each and every bride.” “Since its inception more than 65 years ago, Fifty One East has attracted prestigious international brands, which has helped develop Qatar into a prime retail destination. The opening of The Bridal Lounge is testament to our commitment to offer the most prestigious and unique international brands, along with the most memorable experiences.” he added.

The evening’s guest of honour, Mr. Naeem Khan, said: “The wedding experience begins long before the actual event; from the moment of the proposal the wheels are in motion. Brides deserve an opulent experience when making their biggest decision in the lead-up to her wedding day, and the Bridal Lounge - Fifty One East encapsulates the glamour and sumptuousness of the gowns themselves to create an environment that I am proud to showcase my designs in.” Available by appointment only to create an even more exclusive experience, Bridal Lounge clients enjoy a one-on-one consultancy to help the bride-to-be plan the wedding of her dreams, including choosing the perfect dress that matches her unique style and personality, selecting the ideal venue, choosing flowers and caterers and more.

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To make all of this possible, the Bridal Lounge - Fifty One East has teamed up with several prestigious partners. These include The Planner, wedding plan service; Brilliance, events and weddings designer; Plaza Hollandi, flower services provider; Rolex, CHANEL Fine Jewellery and Boucheron; Fauchon, Pierre Hermé, Patchi, and Prime Bites caterers; CHANEL Beauty and Fragrance; Diva Lounge, spa and beauty services provider; Photolive photography services in additions to Sheraton Hotel and Mondrian Hotel amongst many more. Each member of the Bridal Lounge team is trained by global designers, ensuring that they are up to date with changing trends and able to make suggestions that will ensure a smooth wedding event.

Dedicated consultants are available to help the bride-to-be make her dress selection from collections designed by Oscar de la Renta, Carolina Herrera, Naeem Khan, Monique Lhuillier, Marchesa, Zuhair Murad and other international brands. Recognising that the extra little details are just as important as the dress itself, Bridal Lounge - Fifty One East also offers consultancy for makeup and hairstyles to bring out the beauty in every bride. Moreover, the boutique houses a range of stunning accessories including veils and headpieces, gloves and shoes.