Posted on May 29, 2018

B&O PLAY by Bang & Olufsen, the world’s most popular and luxurious audio-visual brand represented by Fifty One East, Qatar’s favorite department store, proudly announced the release of B&O PLAY Earset, the evolution of a Bang & Olufsen design icon. Earset comes with state-of-the-art wireless audio technology, world-class Bang & Olufsen Signature Sound and a fresh look for the next generation, while preserving the flexible design aspects that led to the success of the original.

Adapted closer to the shape of the ear to ensure better sound delivery and reduce sound leakage, the new B&O PLAY Earset in Graphite Brown and White is now available at Bang & Olufsen store in Lagoona Mall on the first floor, Fifty One East in Al Maha Center on Salwa Road, FNAC in Lagoona Mall and Doha Festival City and iSpace in Lagoona Mall and Al Maha Center. The original lines for the design were drawn by Anders Hermansen in the ’90s with a strong focus on making a set of earphones flexible enough to adapt to any ear. The adjustment system on the earphones lets you modify the angle of the earbud, the height of the piston, and the curve of the earhook individually to ensure a perfect fit. Rotating and stretching in three different dimensions. An example of how expert engineering and design goes hand in hand to create an object that is as beautiful as it is useful. 


Fifty One East presents 2 [].jpgCrafted with premium materials

In the spirit of the Bang & Olufsen legacy, Earset is crafted from premium materials made to last. The aluminium used for the telescopic piston has been precision-forged for fluid movement, ensuring a hydraulic-like feel. To deliver a comfortable and secure fit behind the ear, the iconic earhook has sections of soft rubber, and a hex screw attaches the piston to the hook, underlining the mechanical ideals that once inspired the original design. The anodization process of aluminium allows colours to be deeply integrated into the core of the material, providing more depth and durability, while the aluminium on the housing has a diamond cut-edge and a radially polished surface to catch and reflect light.

Design that lets the world in

The construction of the new Earset earphones has a different starting point than most models on the market. Rather than a deeper in-ear fit, Earset allows the speaker house to fit comfortably just inside the inner ear without blocking it. Apart from a more comfortable feel, this style allows ambient sounds to be heard while still maintaining the audio performance that you would expect from a set of B&O PLAY earphones, says Bang & Olufsen Executive Sound Engineer Knud-Erik Lauridsen, who also tuned the original Earset.

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The acoustics of the new earphones is built around a 14.2mm speaker unit with a neodymium magnet. The cabinet behind the speaker unit has two acoustic vents and a bass port to optimize the sound performance. Digital equalizers inside the Bluetooth chipset are used to fine tune the final sound performance, and the grill on the earbuds is designed with inspiration from the hole pattern on the Beoplay A1, ensuring optimal sound dispersion. With up to five hours of battery life, Earset is a great companion for your daily activities. The in-line anodized aluminium remote with three buttons and built-in microphone lets you control your music, take calls, and activate Siri or Google Assistant on your smartphone via Bluetooth.