Posted on August 18, 2011

Fifty One East, Qatar’s premium retail chain and Sony, the world’s leading electronics brand, announced their official sponsorship of the upcoming 3rd Football GCC Olympic Championships for under 23 years old and which will be held during the holy month of Ramadan this year. With the collaboration of Sony, Fifty One East will also offer a Sony gift to the Most Valuable Player of each match.

This sponsorship is in line with Fifty One East’s commitment to be a devout supporter of major sports initiatives in Qatar and follows the sponsorship of the 2011, 2012 and 2013 editions of HH the Emir’s Cup, Qatar’s most prestigious football tournament.

Mr. Ziad Asmar, Executive Director at Darwish Technology said: "We’re extremely happy to be once again on board with QFA to extend our support to another landmark sports event. We, at Fifty One East, are committed to be significant players in various national and international sports happenings in Qatar, particularly when it comes to football.”

“Fifty One East’s name has been strongly linked to other sports events in Qatar such as the Qatar Tennis Open for men, Qatar Tennis Ladies’ Open, Qatar Golf Masters, HH Emir Cup Horse Jumping Championship and we’re looking forward to fostering this partnership with QFA in the best ways possible.”

Mr. Khalid El Kuwari, Director of Marketing at Qatar Football Association said: “The 3rd Football GCC Olympic Championships gather top young athletes aged less than 23 and will kick-start on August 12th at the Aspire dome with a grand finale on August 21st. It is considered key to all Gulf national teams that are gearing up towards the 2012 London Olympics and we wish all teams a warm stay in Qatar.”

Sony is engaged in the business of Consumer Electronics, VAIO laptop computers, Digital Imaging, Peripherals, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Gaming products (PlayStation), in addition to Broadcast and professional products.

Fifty One East is the longest-standing retail chain in Qatar and is the exclusive address for a style savvy population seeking life-enhancing elements in Qatar. Driven by unfaltering customer loyalty, immeasurable retail known-how and a diligent belief in its commitment towards providing its community with nothing short of the most premium indulgences, Fifty One East brings the epitome of modernity fused with the essence of the Orient.

Fifty One East paves the way for Darwish Holding’s vision to bring forth international standards in-keeping with the country’s well-respected heritage and identity. Representing Qatar's coordinates, Fifty One East accentuates Darwish Holding’s productive role in boosting the country’s developmental endeavors.

Fifty One East is the continuation of what is still considered in the heart of many as the Home to the world’s best and the country’s firsts.