In recognition of the group’s outstanding performance, exceptional service and wide selection of products it offer to its clients, Fifty One East won “Retailer of the Year” within the Arab World at the 2014 Arabian Business Achievement Awards held recently at JW Marriott Marquis Hotel, Dubai. The award was collected by Mr. Daniel Lattouf, Retail Business Unit Manager at Darwish Holding, on behalf of Fifty One East, in a ceremony attended by dignitaries and VIPs alongside businessmen from the region.
Fifty One East is the first Qatari company to win this prestigious award regarded as one of the most important awards in the Arab World, and was honored for its commitment in offering unprecedented levels of service and a diverse range of international brands across a variety of products for more than 65 years to its clientele in Qatar and the region.
Mr. Bader Abdullah Al-Darwish, Chairman and Managing Director of Darwish Holding, the mother company of Fifty One East, said “this award is a great addition to Fifty One East’s successful record of awards and accolades. We are proud of winning this award at one of the most prestigious award ceremonies in the region. Our recognition as “Retailer of the Year” confirms our strong position and leadership within the market, thanks to our continued efforts, relevant choices and strategic planning. We will continue to tirelessly work towards maintaining our position as one of the best retail companies within the Arab World, and fulfill our objectives to be the first and most preferred destination for our valued clients who want an unprecedented shopping experience that meets their expectations and demands”.
The annual awards ceremony was established by ITP Publishing to honor the very best in the business sector, both on a corporate and individual level. Regarded as one of the most prominent events on the regional calendar, the awards celebrate business leaders and entrepreneurs. The 2014 award ceremony attracted participation from many well-known and established organizations from the Arab World and were judged by an elite panel of judges from across business industries.
The retail business at Fifty One East has a proven history of experience and excellence. It has introduced some of the most prominent international brands to Qatar and the Gulf region and is a leading company that offers the highest levels of luxury and services. The company continues to expand its product portfolio of international brands including fashion, cosmetics and perfumes, watches and jewelry, electronics and home.