Posted on May 14, 2017

French Fashion label La Fée Maraboutée known for its ultra-feminine originality and quality clothing continues to expand into the Middle East as it launched its exclusive store on April 5that Doha Festival City, the largest entertainment, retail and hospitality destination in Qatar, managed and operated by Al-Futtaim.

The label’s feminine, every-day-pieces made of luxurious fabrics have already elicited an overwhelming response from the cities fashionistas who are ecstatic about the rise of French labels in the region. Jean-Pierre Braillard the creative visionary behind the brand wanted to create fashionable and trend-setting items for the modern woman in search of contemporary and chic items.

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La Fée Maraboutée uses the most natural fabrics such as cotton, linen, viscose, wool, cashmere & angora and combines world-renowned French design with Italian craftsmanship thus guaranteeing quality collection pieces. “Women across the Middle East are known for their love of fashion and elegant sense of style. I knew it was the right time for La Fée Maraboutée to be part of the Middle Eastern fashion landscape. I am looking forward to developing the brand’s presence in the region and opening at Doha Festival City is the next step to targeting fashionistas across the country.” said Jean Pierre Braillard.

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Taking inspiration from Parisian boutiques, the store at Doha Festival City features women's apparel, shoes, handbags, and accessories. The space is a fun mix of bohemian style, refined elegance and playful prints with a relaxed and warm vibe that complements the collection as well. Even the most discerning shoppers will find it very hard leaving empty handed.

Trevor Hill, General Manager, Doha Festival City Mall added: “La Fée Maraboutée joins an extensive fashion offering of more than 150 outlets at Doha Festival City, however brings with it something unique in its own right that we are confident the region’s fashionistas will adore. Visitors are spoiled for choice at our destination across not only fashion, with an array of exclusive brands, but dining as well as entertainment, and we are already enjoying a hugely positive response.”