Posted on April 07, 2019

Location: Tornado Tower, 14th floor, West Bay, Doha


In brief: HEC Paris In Qatar offers an Executive Short Program in “Marketing through Social Media” HEC Paris Associate Professor Kristine de Valck. This program is designed to give managers a strategic overview of how social media can be leveraged to support B2C and B2B customers in their decision journeys. This program will give you the tools to:

  • Understand the difference between traditional, digital and social media marketing
  • Gain insight in the varied landscape of social media
  • Increase your social media literacy
  • Learn key concepts in social media marketing
  • Discover the array of ways in which social media can be leveraged
  • Develop your ability to design successful social media strategies




Event Category: 


15 April 2019 till 16 April 2019